CREATIVE STUNT CLIENT: DREAM DINNERS

Case study by Duo PR   Challenge: Dream Dinners, Inc., a national fix-andfreeze meal assembly chain, was having a rough year. Stores had closed due to a tight economy, and the company was also coming off of an arduous legal battle that had received negative attention in trade press, local media and online chatter.   […]

MEDIA RELATIONS CLIENT: KARI GRAN

Case study by Duo PR   Challenge: Kari Gran is an eco-luxe skincare and makeup brand based in Seattle. Its hand-crafted, all-natural offerings had quickly gained awareness and cult-like following within the local market, but awareness was limited outside of the Northwest and breakthrough was difficult given the crowded beauty category. In particular, the national […]

INFLUENCER CAMPAIGN CLIENT: WASHINGTON STATE FRUIT COMMISSION

Case study by Duo PR   Challenge: Each year, Washington state farmers produce some of the nation’s most delicious stone fruits, from juicy peaches and nectarines, to deep red cherries and plums. However, the season to enjoy these fruits is narrow and consumers are often unaware of the peak times to buy fruit. Furthermore, research […]

MEDIA RELATIONS CAMPAIGN CLIENT: PIVOTAL LIVING

Case study by Duo PR   Challenge: How do you effectively launch a product in a marketplace where huge brands like Apple, Fitbit, and Microsoft have already established market share? That was the question Northwest startup Pivotal Living turned to Duo PR to answer.   Strategy: Out of the gate, Duo PR worked with Pivotal […]

Fred Hutchinson Cancer Research Center Cure HIV Awareness Event: From One to Many

Challenge Few people associate Fred Hutch Cancer Research Center (Fred Hutch) with HIV research due to the word “cancer” in the organization’s name. Additionally, a recent state-wide poll conducted by leading researchers at FM3 shows that only 40 percent of the population consider HIV as a significant health threat – many believing that current medicine […]

Alaska Airlines – Executive Communications

Opportunity Long celebrated as a successful Pacific Northwest brand, Alaska Airlines is recognized not just for its business accomplishments – it earned a spot in the Fortune 500 in 2014 – but also for its sterling record in customer service, sustainability and commitment to the local community. In light of its importance in the region, […]

Greentarget Seizing Competitive Advantage through Innovation RBC Global Asset Management Situation To expand its asset management business in the U.S., RBC Global Asset Management crafted an original and inventive strategy for attracting assets to several of its smaller, high performing mutual funds by providing advisors and other intermediaries with high-level service and an innovative pricing […]