Sony Music Site Hits the Right Notes

Originally published by The Hoffman Agency. With a target audience of millennials, Sony launched its high-res- audio website. After modest early success, pageviews stagnated. To address the problem, The Hoffman Agency determined the “why” behind the flat traffic and implemented corrective actions that both increased traffic and cultivated deeper engagement.    

Honeywell Soars into a Connected World

Originally published on WE Communications. Problem: Limited brand recognition & outdated expectations of in-flight connectivity For more than 100 years, Honeywell has been an innovator across the aerospace industry. Yet when it came to the burgeoning in-flight Wi-Fi market, the company faced stiff headwinds, namely the fact that its brand wasn’t publicly recognized as a […]

Straight-A Vision for a New School Year: Helping moms prioritize children’s eye health

Originally published on WE Communications. Problem: Key element of scholastic success falling by the wayside VSP Global knew that children’s comprehensive eye exams don’t happen as often as they should, and felt a responsibility to educate parents about the importance of getting their child an eye exam from an optometrist. A survey created by VSP […]

Cargill Animal Nutrition | Educating Horse Owners on Topline Health

Originally published on Padilla.  Challenge In 2015, Cargill Animal Nutrition’s U.S. equine business wanted to educate horse owners on an entirely new concept regarding equine nutrition. Cargill partnered with Padilla to separate fact from fiction amid a sea of industry misconceptions. Insight A horse’s topline, the muscles along its back and rear, are critical to […]

U.S. Highbush Blueberry Council | Warming consumer appetites for frozen blueberries

Originally published by Padilla. Challenge Who loves fresh blueberries? The answer is everybody. But who loves frozen blueberries? That response is not quite as enthusiastic. In spite of the industry’s even-handed promotion of fresh and frozen berries, the supply of frozen berries continues to grow at a rapid clip. To ensure profitability for this side […]

Niagara Conservation | What the flush: disrupting the conservation conversation

Originally published by Padilla. Challenge There is a national water crisis and California in particular has extreme drought conditions. The average toilet wastes 3-5 gallons of water with every flush. Niagara Conservation developed the most water efficient toilet in the world to drastically change that statistic. With a limited budget, this newcomer to the consumer market […]

Honoring Virginia’s teachers, one thank-you note at a time

Originally published by Padilla. Challenge Every penny in profits from the Virginia Lottery goes to support the state’s public schools. In 2015 alone, proceeds from lottery ticket sales accounted for 8 percent of the state’s education budget. However, per benchmark surveys, more than 40 percent of Virginians weren’t aware of the benefits school children reap from […]

BRUTAL CUT

Originally published by Weber Shandwick. Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year. ActionAid challenged us to get more people in the UK talking about this uncomfortable subject. The #BrutalCut That Did Good In the run-up to cutting season, we created a #BrutalCut of our own. Short […]