About the Show:
The PR industry is rapidly evolving. With a dramatically changed media environment, new technologies everywhere, the importance of data and a blurring of the marketing disciplines, it’s hard to know where to focus to build your agency and grow your business. The PR Council is looking ahead and helping agencies capitalize on the opportunities of today and tomorrow. The Agencies of the Future podcast taps into what makes an agency “future-proof” by discussing everything from contracts to profitability, to Wildly Important Goals to data and analytics, by discussing with some of the top leaders in the industry.
About the Host:
Kim Sample is the President of the PR Council and focuses on helping the PRC’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure, Emanate was named PR Week Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
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