“Get some perspective” is a phrase people toss around a lot. But over the last year, I’ve learned that perspective is a tangible skill that can be cultivated and applied to everyday work. And it’s an undervalued skill that’s made me a more confident person, and as a result, a better employee. It’s been almost nine months since I finished my summer as the first “Untern” at Golin, a global communications agency, and accepted a full-time gig in its Dallas office. The Golin Unternship is a first-of-its-kind, unconventional internship, where I was paid to blog about my road trip of socially-driven adventures before starting my actual job.
As a millennial in the communications field, I know how much every brand, organization and corporation wants to get inside our heads. They love us, they hate us, they are fascinated with us – ultimately because they can’t understand us. Honestly, I don’t even understand us half of the time. But, I may be able [MORE]
After more than twenty years of in-house leadership experience at various multinational companies, I have had the pleasure of working with incredibly enlightened agencies and internal clients. The opposite, unfortunately, has also been true. Now that I have returned to the world to the agency dynamics as leader of our account teams, I was able to share some observations with my teams on various client persepectives which enable us to work with greater clarity and perspective. [MORE]
Last week I judged the Cannes Young Lions competition for the U.S. public relations industry. To say it was an honor and totally exciting would be a huge understatement. It was both of those and then some. Our goal at the PR Council is to send a representative U.S. public relations team to the Festival [MORE]
I had the pleasure of attending the Shorty Awards, honoring the best content creators and producers on social media, for the first time. I was excited to check out the latest in digital and technology. I thought I was the perfect target – a millennial who grew up in the digital age – until I realized there is so much more out there than I even l am even familiar with. Read more.
Fred Cook, CEO of Golin, was recently invited to be part of the 60th session of the Commission on the Status of Women at the United Nations, which is responsible for important advances in equality for women and girls. He introduce a panel showcasing companies that are creating new economic opportunities for women around the world that improve the environment. Read more.
SXSW Interactive 2016 is in the books. Once again, there was no shortage of inspirational talks, cutting edge technology, and creative activations on display to catch the eyes and ears of marketers and communicators alike. In case you missed it, the PR Council has you covered. Here are a few of the topics that generated [MORE]
So what’s in a tweet? Just ask Weight Watchers. Entertainment powerhouse Oprah Winfrey tweeted a video last week in which she said she lost 26 pounds thanks to the firm’s weight loss program. Its stock skyrocketed, ending the day up 20% at $13.29 a share. Mind you, she also benefited dearly, as a 6.4-million company shareholder.
What this tells us though, is that a mere 140 characters (although best practice tells you the most effective tweets are under 90 characters) can have tremendous impact. Especially if it gets the “Oprah boost.” More.
Are you ready for the Fourth Industrial Revolution? Described as the fusion of technologies that blur the lines between the physical, digital, and biological spheres, it was the major focus of this year’s World Economic Forum at Davos. Ketchum’s North American CEO, Barri Rafferty attended the Forum and today she shares her top six takeaways that she believes will impact communicators.
The PR Genome Education Series is an important part of the PR Council’s plan to keep members and clients apprised of the constant evolution within public relations. We were pleased to kick off the 2016 Series with Brian Solis. Viewers were engaged both on the webinar and via Twitter with #PRGenome. One such viewer was Brian [MORE]