Are You an Order Taker?

If you take your client at her word, pore over her data, then create and implement a strategic plan based solely on the aforementioned, then you’re an order taker. It doesn’t matter how strategic and creative your plan may be, it’s one dimensional.  Here’s why…

Diversity & Inclusion: A Common Purpose

From Madison Avenue to Hollywood and all points in between, the issue of Diversity and Inclusion in the communications industry is one of the most buzzed about, studied and evaluated topics in our field.  While significant strides are being made and agencies are becoming increasingly mindful and forward-thinking in their hiring practices, cultural environments, and [MORE]

5 Tips on Creating a Personal Brand

What do Beyoncé, Donald Trump and Kim Kardashian all have in common? No, it’s not a trick question. Love them or loathe them, they’ve each created a strong personal brand for themselves. When their names are mentioned you immediately conjure up an image of what they stand for.

A Fresh Perspective: What My “Unternship” Taught Me

IMG_11961“Get some perspective” is a phrase people toss around a lot. But over the last year, I’ve learned that perspective is a tangible skill that can be cultivated and applied to everyday work. And it’s an undervalued skill that’s made me a more confident person, and as a result, a better employee. It’s been almost nine months since I finished my summer as the first “Untern” at Golin, a global communications agency, and accepted a full-time gig in its Dallas office. The Golin Unternship is a first-of-its-kind, unconventional internship, where I was paid to blog about my road trip of socially-driven adventures before starting my actual job.

10 Things You Need to Know If You Work with Millennials

As a millennial in the communications field, I know how much every brand, organization and corporation wants to get inside our heads. They love us, they hate us, they are fascinated with us – ultimately because they can’t understand us. Honestly, I don’t even understand us half of the time. But, I may be able [MORE]

Confessions of a Recovering Client_2-01 copy

After more than twenty years of in-house leadership experience at various multinational companies, I have had the pleasure of working with incredibly enlightened agencies and internal clients. The opposite, unfortunately, has also been true. Now that I have returned to the world to the agency dynamics as leader of our account teams, I was able to share some observations with my teams on various client persepectives which enable us to work with greater clarity and perspective. [MORE]

Judging the Young Lions

Last week I judged the Cannes Young Lions competition for the U.S. public relations industry. To say it was an honor and totally exciting would be a huge understatement. It was both of those and then some. Our goal at the PR Council is to send a representative U.S. public relations team to the Festival [MORE]

Confessions of a Digital Native: This Year’s Shorty Awards

I had the pleasure of attending the Shorty Awards, honoring the best content creators and producers on social media, for the first time. I was excited to check out the latest in digital and technology. I thought I was the perfect target – a millennial who grew up in the digital age – until I realized there is so much more out there than I even l am even familiar with. Read more.

How Communications Can Empower Women and Improve the Environment

Fred Cook, CEO of Golin, was recently invited to be part of the 60th session of the Commission on the Status of Women at the United Nations, which is responsible for important advances in equality for women and girls. He introduce a panel showcasing companies that are creating new economic opportunities for women around the world that improve the environment. Read more.