2016 Diversity Distinction in PR Awards now open for nominations. For the sixth consecutive year, the PR Council, in association with PRWeek, is presenting the Diversity Distinction in PR Awards. Since 2011, these awards have honored excellence in promoting ethnic diversity within the PR sector at al levels. Entries are now being accepted. “Within the [MORE]

Judging the Young Lions

Last week I judged the Cannes Young Lions competition for the U.S. public relations industry. To say it was an honor and totally exciting would be a huge understatement. It was both of those and then some. Our goal at the PR Council is to send a representative U.S. public relations team to the Festival [MORE]

Confessions of a Digital Native: This Year’s Shorty Awards

I had the pleasure of attending the Shorty Awards, honoring the best content creators and producers on social media, for the first time. I was excited to check out the latest in digital and technology. I thought I was the perfect target – a millennial who grew up in the digital age – until I realized there is so much more out there than I even l am even familiar with. Read more.

How Communications Can Empower Women and Improve the Environment

Fred Cook, CEO of Golin, was recently invited to be part of the 60th session of the Commission on the Status of Women at the United Nations, which is responsible for important advances in equality for women and girls. He introduce a panel showcasing companies that are creating new economic opportunities for women around the world that improve the environment. Read more.

Agencies, listen up!  5 SXSW trends you need to know…

SXSW Interactive 2016 is in the books.  Once again, there was no shortage of inspirational talks, cutting edge technology, and creative activations on display to catch the eyes and ears of marketers and communicators alike.  In case you missed it, the PR Council has you covered.  Here are a few of the topics that generated [MORE]

StarPower Impact: A Single Oprah Tweet Rallies Weight Watchers’ Shares


So what’s in a tweet? Just ask Weight Watchers. Entertainment powerhouse Oprah Winfrey tweeted a video last week in which she said she lost 26 pounds thanks to the firm’s weight loss program. Its stock skyrocketed, ending the day up 20% at $13.29 a share. Mind you, she also benefited dearly, as a 6.4-million company shareholder.

What this tells us though, is that a mere 140 characters (although best practice tells you the most effective tweets are under 90 characters) can have tremendous impact. Especially if it gets the “Oprah boost.” More.

Communications in the Fourth Industrial Revolution

Are you ready for the Fourth Industrial Revolution? Described as the fusion of technologies that blur the lines between the physical, digital, and biological spheres, it was the major focus of this year’s World Economic Forum at Davos. Ketchum’s North American CEO, Barri Rafferty attended the Forum and today she shares her top six takeaways that she believes will impact communicators.

The EgoSystem: It’s Not You, It’s Them

The PR Genome Education Series is an important part of the PR Council’s plan to keep members and clients apprised of the constant evolution within public relations. We were pleased to kick off the 2016 Series with Brian Solis. Viewers were engaged both on the webinar and via Twitter with #PRGenome. One such viewer was Brian [MORE]

A Fond Farewell to a True Leader

Kathy did more with less than most mortals could. She steered an industry for more than a decade with equal amounts of creativity, strength, conviction, duct tape and chewing gum. She monitored brewing existential threats—regulations, recessions, disruptive technology and the like—while pulling the right levers internally to help more than 100 competitive PR firms find common ground.

CES supports 2016 Communications Trends

Coming off of the heels of CES, it’s appropriate to not only take note of the exciting new technology developments and futuristic prototypes, but also consider how the exhibits and presentations reflect the way technology will shape and impact our world in the coming year. Emerging technologies hint at the possibility of larger shifting trends [MORE]