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Agency Leaders Share their Actions to Create Gender Equality

Saying we believe in equal opportunity for all is easy enough to do, but any respected PR practitioner will tell you that change only happens when our actions align with our words. For International Women’s Day (IWD), we’re spotlighting some of our agency leaders, who are marrying their words and actions to achieve equality for […]

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AOF Episode 6: Measurement: Does it have to be so hard? Feat. Chuck Hemann of W2O

In this episode: We all know that solid data and analytics are critical to success, yet agencies and their clients struggle to know how to use them to measure marketing performance. In this episode, we speak with Chuck Hemann, Managing Director, Analytics/Head of Digital Analytics at W20 Group, about whether or not measuring the impact of earned […]

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Why Profit Holds the Key to Healthy Client, Talent Relationships

Profit isn’t a dirty word. Pursuing profit doesn’t make you greedy. Managing profitability doesn’t make you a heartless bean counter. Clients and talent demand an agency with staying power, and the only way to deliver that is to run profitable agency-client relationships. But the way you achieve your desired level of profitability depends heavily on […]

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The Growth Series—Procurement and Agency Sourcing

5 Takeaways to Help You Win Commercially We recently sat down with Thom Roose, Global Category Chair for Marketing & Communications, IBM Procurement Services (Members, listen to the full recording of the call), to discuss ways Members can be more successful in procurement-led reviews. Thom brings very deep experience buying PR services — Prior to joining IBM […]

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AOF Episode 5: Demystifying Agency Profitability with Aaron Schoenherr

In this episode: What’s required to forge and grow profitable client relationships? Ultimately, your business philosophy — and its impact on company culture and client service — is the most critical factor, according to Aaron Schoenherr, co-founder of Greentarget.  In this episode, we talk with Aaron about how to build a culture around profitability. About […]

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Bullish on Life Sciences, but Contract with Care

Running my PR/IR firm is a little bit like running a fund.  We have a basket of great clients that we serve, and our objective is to enhance their value in the eyes of their stakeholders. LaVoieHealthScience is a highly specialized firm that works predominantly in the life science and medical technology space, a fascinating, […]

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AOF Episode 4: Learn the Contract Provisions That Can Protect Your Agency with Donna LaVoie

In this episode: A critical first step to a successful agency-client relationship is a balanced contract that covers every possibility. In this episode of the Agencies of the Future podcast, we talk with Donna LaVoie, President & CEO of LaVoieHealthScience, a specialist firm offering PR and IR in the health innovation space. According to LaVoie, […]

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Stepping out of the Whirlwind to Plan Your Agency’s Future

Being comfortable in the agency business is a recipe for failure. This is especially true if you run the business.  If you’re not looking 5-10 years ahead, well, good luck to you. With a clear eye toward the future, Saxum recently began a significant transformation.  It involves moving mountains, wildly important goals, and a life-changing […]

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AOF Episode 3: Agencies Need Wildly Important Goals with Renzi Stone

In this episode: We all know that in client service businesses, the urgent often overrides the important, especially when it comes to being focused on your agency’s growth and development. In this episode, Renzi Stone, Chairman and CEO of Saxum, shares why he and his leadership team set a Wildly Important Goal (or WIG) and […]

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