Super Bowl LIII Beyond the Game – Rick French, Chairman and CEO of French West Vaughan calls the platform a boon for Marketers
February 4, 2019
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Kim Sample
Whether or not you had a favorite team playing, you likely watched the game and/or the commercials last night. The Super Bowl is the world’s most watched television event, so it makes sense that it is also one of the biggest brand marketing events of the year. For Rick French, this year marked his […]
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DAVOS Download With Margery Kraus, Founder and Executive Chairman of APCO Worldwide
January 28, 2019
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Kim Sample
Margery Kraus just attended her 15th World Economic Forum. We asked her to share event insights that are relevant to our Members today and as they build Agencies of the Future. What keeps you going back to Davos year after year? The three days of the World Economic Forum provide a full view into what the […]
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Client Termination Clauses Warrant Focus During Negotiations
January 22, 2019
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PR Council Staff
Scope and pricing tend to be the biggest negotiations in a new client relationship, but agencies can protect themselves by paying more attention to termination clauses. With the growth in project assignments (versus AOR retainer agreements) and/or billing hourly, client termination periods – sometimes called “out clauses” or wrap-up of services – are an important […]
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