shutterstock_1282956865

Agency Leaders Share their Actions to Create Gender Equality

Saying we believe in equal opportunity for all is easy enough to do, but any respected PR practitioner will tell you that change only happens when our actions align with our words. For International Women’s Day (IWD), we’re spotlighting some of our agency leaders, who are marrying their words and actions to achieve equality for […]

Continue Reading
Share:
Rick French (right) with Charles Upchurch (left) of FWV and Dak Prescott, Quarterback of the Dallas Cowboys pose at the NFL Experience.

Super Bowl LIII Beyond the Game – Rick French, Chairman and CEO of French West Vaughan calls the platform a boon for Marketers

  Whether or not you had a favorite team playing, you likely watched the game and/or the commercials last night. The Super Bowl is the world’s most watched television event, so it makes sense that it is also one of the biggest brand marketing events of the year. For Rick French, this year marked his […]

Continue Reading
Share:
margery kraus_davos

DAVOS Download With Margery Kraus, Founder and Executive Chairman of APCO Worldwide

Margery Kraus just attended her 15th World Economic Forum. We asked her to share event insights that are relevant to our Members today and as they build Agencies of the Future. What keeps you going back to Davos year after year? The three days of the World Economic Forum provide a full view into what the […]

Continue Reading
Share:
shutterstock_564411766

Client Termination Clauses Warrant Focus During Negotiations

Scope and pricing tend to be the biggest negotiations in a new client relationship, but agencies can protect themselves by paying more attention to termination clauses. With the growth in project assignments (versus AOR retainer agreements) and/or billing hourly, client termination periods – sometimes called “out clauses” or wrap-up of services – are an important […]

Continue Reading
Share: