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Ask Renee: How has the rapid pace of change affected client-agency relationships?

Q: Ask Renee… How has the rapid pace of change affected client-agency relationships? During the past five years most communications agencies have experienced massive changes in the services they offer, the talent and capabilities they need to compete, and the terms and duration of their client relationships. Many changes continue to be driven by technological […]

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Ask Renee.. How are agencies applying data and analytics in their client services?

Q: Ask Renee.. How are agencies applying data and analytics in their client services? A: In order to succeed and grow in a marketplace filled with aggressive new competitors, communications agencies must consistently strengthen their impact on clients’ reputation, revenue growth, and business success. They are deploying research, data, and analysis to gain insight into […]

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Ask Renee…What skills do I need for a successful career in PR?

Technology and globalization continue to rapidly change how PR pros work, counsel, communicate, and engage. As a result, the skills, knowledge, and expertise required for a successful PR and communications career have dramatically evolved. I see many firms across the U.S. reinventing their talent base. Some roles remain needed but are less vital; other roles, […]

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Ask Renee: How can COOs build strong relationships with their agencies?

Q: Renee, for the benefit of the entire C-Suite, how can CCOs and their teams build strong, trusting relationships with PR agencies and communication counselors? A: The role and impact of chief communications officers continues to expand, as more and more CEOs value strategic communications for strengthening global competitiveness, harnessing technological change, and addressing stakeholder […]

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Ask Renee: How can comms pros make sure their companies do business by the rules?

I was stopped in my tracks by a headline in a global business magazine: Top CEOs place high value on corporate ethics and social responsibility to drive business. I was surprised that in the latter half of 2017, CEOs and C-suite execs still need to be sold on the importance of business ethics. Then I […]

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Ask Renee: How can the COO help the C-suite foster values-based behavior across the enterprise?

CCOs are increasingly challenged when it comes to building and maintaining strong reputations for their organizations, especially when some employees’ opinions or actions are in conflict with company values. Recent examples include a Google employee whose 10-page memo attacked the internet giant’s gender diversity initiatives, the sexual discrimination and abuse allegations against senior Fox News […]

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Ask Renee: How can I help my company prepare for a cyberattack?

According to PwC’s 2017 Global CEO Survey, cyberthreats have become a major focus of C-suite management, with almost two in three CEOs rating it among their top five concerns. Recent cyberattacks including WannaCry and Petya disrupted or halted operations at companies ranging from Mondelez, Merck, and Maersk to WPP. IBM and Ponemon’s annual Cost of […]

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Ask Renee: How can my company navigate the Trump presidency?

When candidate Donald Trump called out Ford Motor Co. for “moving jobs from Michigan to Mexico,” he triggered an avalanche of criticism for the carmaker and created a new challenge for C-suites and comms professionals. Ford’s then-CEO Mark Fields pinpointed this challenge when he told investors, “Unfortunately, we suspect facts are getting lost in the […]

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