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Resolving The Ethical ‘Gray Areas’ of Client Conflicts

By PR Council Ethics Co-Chairs: Anne Green, CEO and President, CooperKatz & Company and Peter Verrengia, President and Senior Partner of Communications Consulting Worldwide (CCW), unit of Fleishman Hillard As PR practitioners in today’s world, we are all bound to experience the ethical dilemma of representing clients who are in opposition to each other. There are many variations […]

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STORY GAPS AND STORY MAKERS: SEATTLE INTERACTIVE 2017

When I was seven months pregnant, my house burned down five days before Christmas. My husband and I were traveling in different directions when we got the news, and we raced back to find a smoldering mess where our new home had stood. We lost our things. We lost our place. We lost our balance. […]

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YES, WE CAN … AND NOW WE MUST DO

“Try not to get fatigued with all the humanitarian demands, no matter how many disasters we face.” “Donate cash not goods – relief organizations can more easily and effectively deploy their own goods with your cash support.” “Keep your fellow citizens in your thoughts and prayers, but also in your philanthropy.” “We must do more. […]

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REPUTATION HITS DON’T COME CHEAP

Reputation. It’s what elite strategic communications and public affairs strategists protect for their clients. Lucratively, so.  As a result, firms continue to aggressively compete to gobble up this profitable service line. Sovereign representation has long been seen as possessing a unique industry niche with the greatest financial reward in the space but also coming with […]

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ETHICS BLOG: WHEN CAN POSITIONING GO TOO FAR?

I once had a teacher who told us never to answer a question with a question. But in this case, I think that the best way to explore the topic of “positioning gone too far” is through a series of pointed questions that can help prevent that from happening. But before I get to those, […]

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ETHICS BLOG: MAKING YOUR WORDS MATTER IN THE ERA OF FAKE NEWS AND ALTERNATIVE FACTS

The events of the past several months have created some profound challenges for communications professionals, including our clients. Across the globe, traditional news outlets have been undermined by accusations of “fake news,” while we watch the misstatements of government officials re-labelled as “alternative facts.” Our responsibility to acknowledge alternative voices or opinions in our client […]

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ETHICS BLOG: WHAT RESPONSIBILITY DO ORGANIZATIONS HAVE TO BE TRANSPARENT WITH THEIR PUBLICS?

If an organization wants a strong reputation, and all of the benefits that come with it, then it has a significant responsibility to be transparent. Why — what’s the business case? Interestingly, transparency is not a responsibility that has always been a fundamental requirement for a company. In the past, it was fine for a company to […]

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ETHICS BLOG: WHAT IS THE RESPONSIBILITY OF AN ORGANIZATION FOR THE FACTS IT PUTS INTO THE PUBLIC DOMAIN?

The next topic on our list for ethics is: What is the responsibility of an organization for the facts it puts into the public domain? For the past 40 years, I would have expected to answer this question in this one sentence: “All audiences have a reasonable expectation that an organization is responsible for the […]

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