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Why CES has Become Less About the Tech and More about the Marketing

If you haven’t attended the Consumer Electronics Show (CES) in the last few years, you might be under the impression that it’s an electronics hardware trade show where retailers decide what new products they want to sell over the next 12 months. That might still be the case to some degree, but CES has emerged […]

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PR Council’s AI Webinar: Questions We Must Immediately Address

Originally published on CooperKatz December 6, 2017 I know why AI is a “buzzword.” If you’re in public relations and you drank every time you heard a client or colleague say “AI,” you’d be more than buzzed. Before 10:00 a.m. We participated in PR Council’s AI webinar, “AI: Friend or Foe.” Call it whatever you want but know this: […]

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IS ROBOPR IN OUR FUTURE?

Originally published on LinkedIn, May 9, 2016 Let’s think about what we as PR professionals do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches and we reach out to media. We monitor and analyze media […]

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MORE LESSONS FROM THE PRC CMO ADVISORY BREAKFAST SERIES & MORE CH-CH-CH-CH CHANGES FASCINATING ME

“Strange fascination, fascinating me; Changes are taking the pace I’m going through…” David Bowie It may seem like I write a lot about changes in our industry; but in my role, I have the opportunity to see these changes happening every day and communicate them back to you. Last month, we conducted our second CMO Advisory […]

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Are We Entering the “Golden Age” of PR? My Thoughts Following PR Council’s Harvard Leadership Program

  For two days in mid-June, I went back to school. No grades, no pressures. Just me in a classroom with a world-class professor and 28 of my industry peers. Our master of ceremonies was Dr. Ashish Nanda, Robert Braucher Professor of Practice at Harvard Law School and Harvard Business School Executive Education Fellow. Dr. […]

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You Say You Want a Revolution?

That’s exactly what the colonists wanted when they fought for independence from the British Empire over 200 years ago.  As I write this mid-year post, I realize it is our nation’s Independence Day.  Happy Fourth of July!  It’s not my job to get political, as we are a bi-partisan association, so I won’t.  Although I […]

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HAVE A GAME PLAN NOW FOR CHANGES AT THE TOP

I recently came across a jaw-dropping finding from the National Association of Corporate Directors (NACD): Nearly two in three U.S. public and private companies have no formal CEO succession plan in place. At the same time, according to Harvard Business Review, every year 10-15 percent of corporations appoint a new CEO due to retirement, dismissal, […]

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LEADERSHIP TRAINING: IT’S NEVER TOO EARLY TO START

It’s account coordinator season again. Across the country agencies are about to onboard a new “class” of entry level employees – recent college graduates who, most likely, had one, two or three internships during their college years. Optimism abounds – for these new faces and for your staff. On the one side: “The first job […]

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