Your Content Looks Great…But How Does It Sound?
August 13, 2018
Since oral traditions don’t leave marks like cave paintings do, we’ll never be sure exactly when one of our ancestors first turned to another and said, “You’ve got to hear this.” But humans have been telling each other stories for at least 9,000 years, and probably for tens of thousands of years before that. In […]
July 26, 2018
Everyone knows the classic idioms for groups of animals. You know, like a school of fish, a gaggle of geese, a pride of lions, a flock of sheep or a … murder of crows? That’s an ominous one. Yikes. But what do you call over 90 public relations interns convening in one place? I call […]
Attention Junior Agency Staffers! Ask Yourselves This: Should I Stay or Should I Go Now?
May 7, 2018
Sometime in 1982 when I was just 12 years old sporting a bi-level haircut (a.k.a, a mullet) and parachute pants, The Clash released one of their most popular and frequently covered songs, Should I Stay or Should I Go? I heard the song the other day and was reminded of a never-ending agency issue: Staff […]
Ready for Your Brand’s “One Shining Moment?
March 26, 2018
Bill Zucker and Abby Lovett
If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]
Going Global at Davos: Here’s What You Need to Know
February 21, 2018
I attended the World Economic Forum in Davos in January, and this year’s meeting lived up to my expectations and then some. As a lover of snow, I quickly realized that I had picked an especially good year with the extreme snowfall – six feet in six days – more snow than the Swiss had […]
Why CES has Become Less About the Tech and More about the Marketing
February 7, 2018
If you haven’t attended the Consumer Electronics Show (CES) in the last few years, you might be under the impression that it’s an electronics hardware trade show where retailers decide what new products they want to sell over the next 12 months. That might still be the case to some degree, but CES has emerged […]
PR Council’s AI Webinar: Questions We Must Immediately Address
December 7, 2017
Originally published on CooperKatz December 6, 2017 I know why AI is a “buzzword.” If you’re in public relations and you drank every time you heard a client or colleague say “AI,” you’d be more than buzzed. Before 10:00 a.m. We participated in PR Council’s AI webinar, “AI: Friend or Foe.” Call it whatever you want but know this: […]
IS ROBOPR IN OUR FUTURE?
November 16, 2017
Originally published on LinkedIn, May 9, 2016 Let’s think about what we as PR professionals do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches and we reach out to media. We monitor and analyze media […]