Before You Speak, Remember the W.A.I.T. Acronym: “Why Am I Talking?”
January 9, 2019
By Adam Bryant Managing Director at Merryck & Co. Editorial note: This post originally appeared on Adam Bryant’s Linkedin page. A core (and often under-appreciated) leadership skill is listening. You have to slow down and be self-aware about why you’re talking. Here’s a great reminder of the “WAIT” shorthand from my Merryck & Co. colleague Dave Goebel, who often shares this […]
CorpSumers™ Seek Authenticity in the New ‘Brandscape’
November 12, 2018
Savvy consumers easily discern brand bravery from bravado In today’s volatile and polarizing environment, brands often find themselves in the crosshairs. Whether a victim of an errant tweet or called to the carpet for a POV on any number of current events, CEO’s and their organizations are facing a new level of scrutiny. Expectations of […]
In the Season of Giving, We Celebrate Agencies Giving Back
November 2, 2018
Follow the PR Council’s #PRoGiving to Learn how Members Are Doing Good This November and December, the PR Council is shining a light on the ways our Members donate their expertise, time and money to help solve some of the world’s most pressing problems – and improve the communities where they live and work. We […]
Seven Common Mistakes Business Professionals Make on LinkedIn
October 24, 2018
(This post originally appeared as an article on Steve Bauer’s LinkedIn profile) Recently I worked with my PR industry colleagues to host an intimate “Fireside Chat” with Blair Decembrele, Director of Editorial Marketing and Consumer Communications at LinkedIn exclusively for members of the PR Council. More than 40 industry professionals from agencies of all sizes came together to discuss how […]
Your Content Looks Great…But How Does It Sound?
August 13, 2018
Since oral traditions don’t leave marks like cave paintings do, we’ll never be sure exactly when one of our ancestors first turned to another and said, “You’ve got to hear this.” But humans have been telling each other stories for at least 9,000 years, and probably for tens of thousands of years before that. In […]
July 26, 2018
Everyone knows the classic idioms for groups of animals. You know, like a school of fish, a gaggle of geese, a pride of lions, a flock of sheep or a … murder of crows? That’s an ominous one. Yikes. But what do you call over 90 public relations interns convening in one place? I call […]
Attention Junior Agency Staffers! Ask Yourselves This: Should I Stay or Should I Go Now?
May 7, 2018
Sometime in 1982 when I was just 12 years old sporting a bi-level haircut (a.k.a, a mullet) and parachute pants, The Clash released one of their most popular and frequently covered songs, Should I Stay or Should I Go? I heard the song the other day and was reminded of a never-ending agency issue: Staff […]
Ready for Your Brand’s “One Shining Moment?
March 26, 2018
Bill Zucker and Abby Lovett
If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]