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Ready for Your Brand’s “One Shining Moment?

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]

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Going Global at Davos: Here’s What You Need to Know

I attended the World Economic Forum in Davos in January, and this year’s meeting lived up to my expectations and then some. As a lover of snow, I quickly realized that I had picked an especially good year with the extreme snowfall – six feet in six days – more snow than the Swiss had […]

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Why CES has Become Less About the Tech and More about the Marketing

If you haven’t attended the Consumer Electronics Show (CES) in the last few years, you might be under the impression that it’s an electronics hardware trade show where retailers decide what new products they want to sell over the next 12 months. That might still be the case to some degree, but CES has emerged […]

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PR Council’s AI Webinar: Questions We Must Immediately Address

Originally published on CooperKatz December 6, 2017 I know why AI is a “buzzword.” If you’re in public relations and you drank every time you heard a client or colleague say “AI,” you’d be more than buzzed. Before 10:00 a.m. We participated in PR Council’s AI webinar, “AI: Friend or Foe.” Call it whatever you want but know this: […]

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IS ROBOPR IN OUR FUTURE?

Originally published on LinkedIn, May 9, 2016 Let’s think about what we as PR professionals do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches and we reach out to media. We monitor and analyze media […]

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MORE LESSONS FROM THE PRC CMO ADVISORY BREAKFAST SERIES & MORE CH-CH-CH-CH CHANGES FASCINATING ME

“Strange fascination, fascinating me; Changes are taking the pace I’m going through…” David Bowie It may seem like I write a lot about changes in our industry; but in my role, I have the opportunity to see these changes happening every day and communicate them back to you. Last month, we conducted our second CMO Advisory […]

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Are We Entering the “Golden Age” of PR? My Thoughts Following PR Council’s Harvard Leadership Program

  For two days in mid-June, I went back to school. No grades, no pressures. Just me in a classroom with a world-class professor and 28 of my industry peers. Our master of ceremonies was Dr. Ashish Nanda, Robert Braucher Professor of Practice at Harvard Law School and Harvard Business School Executive Education Fellow. Dr. […]

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You Say You Want a Revolution?

That’s exactly what the colonists wanted when they fought for independence from the British Empire over 200 years ago.  As I write this mid-year post, I realize it is our nation’s Independence Day.  Happy Fourth of July!  It’s not my job to get political, as we are a bi-partisan association, so I won’t.  Although I […]

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