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HAVE A GAME PLAN NOW FOR CHANGES AT THE TOP

I recently came across a jaw-dropping finding from the National Association of Corporate Directors (NACD): Nearly two in three U.S. public and private companies have no formal CEO succession plan in place. At the same time, according to Harvard Business Review, every year 10-15 percent of corporations appoint a new CEO due to retirement, dismissal, […]

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LEADERSHIP TRAINING: IT’S NEVER TOO EARLY TO START

It’s account coordinator season again. Across the country agencies are about to onboard a new “class” of entry level employees – recent college graduates who, most likely, had one, two or three internships during their college years. Optimism abounds – for these new faces and for your staff. On the one side: “The first job […]

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The Times They Are A-Changin’ – Lessons Learned From PRC’s First CMO Advisory Breakfast

If you had told me 10 years ago that I’d be sitting in a room with 10 CMOs wanting to discuss public relations, I would have said you were nuts. However that is exactly what I did this past week. Matt Harrington, our chair, and members of the PRC gathered a group of CMOs together at the […]

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COMMUNICATING IN A TRUMP WORLD: GSG AND PR COUNCIL BRING PR VETS TOGETHER TO WEIGH IN

Communicating in a Trump World: GSG and PR Council Bring PR Vets Together to Weigh In By Jon Silvan Founding Partner and CEO, Global Strategy Group Board Member, PR Council   The first few weeks of Donald Trump’s presidency have tested the media and communications industry in ways previously unimaginable. A tweet can enrage protesters […]

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WELL DUH, PR IS PERSONAL

Obviously the P in PR stands for public, but in today’s business environment a better fit might be personal. While for now it may not be possible to rebrand an acronym representing an entire industry, taking a personal approach to PR has the benefit of forging deeper connections with clients and the target audience. If […]

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MOVING BEYOND THE PR ECHO CHAMBER

“DO THE BEST THAT YOU CAN UNTIL YOU KNOW BETTER. THEN, WHEN YOU KNOW BETTER, DO BETTER.” Maya Angelou I love this quote as I have utilized it as a guiding principle in my debut year proudly serving as President of the PR Council (PRC). The start of my service was marked by a phase […]

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STORYTELLING: PEOPLE WHO LISTEN LEARN HOW TO TELL

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment. – Ancient Zen story Sometimes we try too hard. For example, when we try to tell stories.  For at least the last five years, maybe […]

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ARE YOU AN ORDER TAKER?

If you take your client at her word, pore over her data, then create and implement a strategic plan based solely on the aforementioned, then you’re an order taker. It doesn’t matter how strategic and creative your plan may be, it’s one dimensional. Here’s why. You must challenge your client’s value proposition and key messages […]

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