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The Times They Are A-Changin’ – Lessons Learned From PRC’s First CMO Advisory Breakfast

If you had told me 10 years ago that I’d be sitting in a room with 10 CMOs wanting to discuss public relations, I would have said you were nuts. However that is exactly what I did this past week. Matt Harrington, our chair, and members of the PRC gathered a group of CMOs together at the […]

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COMMUNICATING IN A TRUMP WORLD: GSG AND PR COUNCIL BRING PR VETS TOGETHER TO WEIGH IN

Communicating in a Trump World: GSG and PR Council Bring PR Vets Together to Weigh In By Jon Silvan Founding Partner and CEO, Global Strategy Group Board Member, PR Council   The first few weeks of Donald Trump’s presidency have tested the media and communications industry in ways previously unimaginable. A tweet can enrage protesters […]

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WELL DUH, PR IS PERSONAL

Obviously the P in PR stands for public, but in today’s business environment a better fit might be personal. While for now it may not be possible to rebrand an acronym representing an entire industry, taking a personal approach to PR has the benefit of forging deeper connections with clients and the target audience. If […]

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MOVING BEYOND THE PR ECHO CHAMBER

“DO THE BEST THAT YOU CAN UNTIL YOU KNOW BETTER. THEN, WHEN YOU KNOW BETTER, DO BETTER.” Maya Angelou I love this quote as I have utilized it as a guiding principle in my debut year proudly serving as President of the PR Council (PRC). The start of my service was marked by a phase […]

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STORYTELLING: PEOPLE WHO LISTEN LEARN HOW TO TELL

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment. – Ancient Zen story Sometimes we try too hard. For example, when we try to tell stories.  For at least the last five years, maybe […]

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ARE YOU AN ORDER TAKER?

If you take your client at her word, pore over her data, then create and implement a strategic plan based solely on the aforementioned, then you’re an order taker. It doesn’t matter how strategic and creative your plan may be, it’s one dimensional. Here’s why. You must challenge your client’s value proposition and key messages […]

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DEAR PR AGENCIES: MORE MONEY, BETTER ETHICS OR BOTH?

Major ad agencies are in ethical trouble and it will cost them dearly as a result.  Are PR agencies next? In the September 22nd Wall Street Journal (“Big Marketers Launch Audits of Their Ad Buyers”), reporter Suzanne Vranica reports that several major Mad Men (and I assume Mad Women) were called on the carpet in […]

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DIVERSITY & INCLUSION: A COMMON PURPOSE

From Madison Avenue to Hollywood and all points in between, the issue of Diversity and Inclusion in the communications industry is one of the most buzzed about, studied and evaluated topics in our field.  While significant strides are being made and agencies are becoming increasingly mindful and forward-thinking in their hiring practices, cultural environments, and […]

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