About the Episode

Is the CEO expected to be the moral compass of a company? What if that CEO tends to have a YOLO mentality about life? This week Lee welcomes her guest Annie Scranton to discuss the recent drama surrounding Tesla’s CEO Elon Musk.

Key Takeaways

  • How to counsel client CEOs on how their actions translate in the media and the market
  • How inclusion of different points of view help PR professionals do their jobs
  • How earned-led programs will be augmented by sponsored content in the future
  • How to think about video networks for broadcast coverage
  • The importance of expertise in career development

About Annie

Annie Scranton

Annie Scranton is President & Founder of Pace PR. She has 8+ years experience as a TV producer at major networks including CNN, Fox News, CNBC, MSNBC & ABC, where she booked guest appearances for popular shows like Good Morning America. For the past 7 years, Annie has been leveraging this experience and expertise to grow her own agency, Pace PR, where she focuses on getting her clients regular TV and media coverage to build their brands.

About the host:

lee

Lee Caraher, CEO of Double Forte, a national PR & Digital Communications Firm, is on the PR Council’s Board of Directors.  

An acclaimed communication strategist, she’s known for her practical solutions to big problems. She founded Double Forte in 2002, after learning the ropes at The Weber Group, MSL/LA, and WeberShandwick, she also served 5 years as VP, Communications & Customer Service at SEGA. She founded Double Forte in 2002 and hasn’t looked back since.

Lee’s the author of two business leadership books, Millennials & Management and The Boomerang Principle. She is also the host of the career advice podcast MillennialMinded.

Listen to episodes:

Episode 1: Renee Wilson, President, PR Council 

Episode 2: Anne Green, President/CEO, CooperKatz & Company

Episode 3: Sandra Fathi, President and Founder of Affect

Episode 4: Gail Heimann, President of Weber Shandwick 

Episode 5: Dale Bornstein, CEO, M Booth 

Episode 6: Karen van Bergen, CEO, Omnicom Public Relations Group 

Episode 7: Jennifer Cohan, President, New York, Edelman

Episode 8: Kimberly Eberl, CEO and Founder, Motion PR

Episode 9: Maureen Lippe, Founder & CEO, Lipper Taylor 

Episode 10: Julie Batliner, President, Carmichael Lynch

Episode 11: Virginia Devlin, Founder & President, Current Marketing

Episode 12: Soon Mee Kim, EVP & Global Diversity and Inclusion Leader, Porter Novelli

Episode 13: Heidi Hovland, CEO, DeVries Global

Episode 14: Barbara Bates, Global CEO, Hotwire

Episode 15: Maggie Zeman, SVP & GM New York, Double Forte

Episode 16: Sabrina Horn, Senior Advisor, Finn Partners

Episode 17: Tanya Meck, Partner and Managing Director, Global Strategy Group

Episode 18: Elise Mitchell, Founder & Chairman, Mitchell Communications Group

Episode 19: Heather Kernahan, President, North America, Hotwire

Episode 20: Helen Shelton, Senior Partner, Finn Partners

Episode 21: Tina McCorkindale, President & CEO, Institute for Public Relations

Episode 22: Erin Jordan, Senior Account Director, Walker Sands Communications

Episode 23: Barri Rafferty, CEO, Ketchum

Episode 24: Cortney Stapleton, Partner & Professional Services Practice Leader, Bliss Integrated Communication

Episode 25: Lisa Hannum, President & CEO, Beehive Strategic Communication

Episode 26: Jennifer Hawkins, President, Founder & CEO of Hawkins International Public Relations

Episode 27: Bill Orr, Chief Strategy Officer, Double Forte

Episode 28: Melissa Waggener Zorkin, CEO & President, WE Communications

Episode 29: Kim Sample, President, PR Council

Episode 30: Amy Binder, Founder & CEO, RF|Binder Partners Inc.

Episode 31: 4 Things You Can Do To Create The Career you Want (Best of SHEQUALITY)

Episode 32: What Can You Do to Take Control of Your Career (Best of SHEQUALITY)

Episode 33: Dwayna Haley, Vice President, Porter Novelli

Episode 34: Don’t Lose Your Relevancy (Featuring Bee Brown)

Episode 35: The Captain Goes Crazy (Featuring Annie Scranton)

Stay tuned for episodes from

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