About the Episode
Today we’re re-casting Dale Bornstein’s awesome episode from earlier this year. Dale shares so many stories from her own career about what works and what doesn’t and how to get past conscious and unconscious gender bias in the workplace. We first recorded this episode on the International Day of the Women – what we hoped was a watershed moment towards a more equitable workplace for all women. Well, 7 months later with countless #MeToo and #TimesUp episodes, a contentious and controversial confirmation for Justice Kavanaugh, and now at least 103 women elected to the House of Representatives (84 was the previous high, and 2 races with women in them have yet to be called), it looks like that watershed moment, will extend for a while longer.
Dale Bornstein is CEO of M Booth, a fast-growing marketing communications agency that’s known to zig when others zag. Dale is passionate about a people-first approach to agency life and client partnerships. She rallies her team with the mantra Be Inspired because those who lead the most inspired lives, do the most inspired work. Recognized consistently as a best place to work, M Booth is a culture that runs on inspiration and innovation and that makes a real difference for employees and clients.
- SHEQUALITY is really “he” and “she” quality.
- Women need to brag more to get what they deserve. Women need to bring confidence to every table. We should celebrate our wins and let other people celebrate with us.
- Today, there is much more permission and empowerment for women to lead by example.
- Bulletproof yourself from girl mishegas.
- Soft skills are important. Women’s attributes are leadership attributes of our future.
- The collision of technology and content creative will continue to drive a modernization of marketing.
- The most important asset you have is your personal brand. Treat it well.
- Hire for attitude, teach for skill.
About the host:
Lee Caraher, CEO of Double Forte, a national PR & Digital Communications Firm, is on the PR Council’s Board of Directors.
An acclaimed communication strategist, she’s known for her practical solutions to big problems. She founded Double Forte in 2002, after learning the ropes at The Weber Group, MSL/LA, and WeberShandwick, she also served 5 years as VP, Communications & Customer Service at SEGA. She founded Double Forte in 2002 and hasn’t looked back since.
Lee’s the author of two business leadership books, Millennials & Management and The Boomerang Principle. She is also the host of the career advice podcast MillennialMinded.
Listen to episodes:
Episode 1: Renee Wilson, President, PR Council
Episode 4: Gail Heimann, President of Weber Shandwick
Episode 5: Dale Bornstein, CEO, M Booth
Episode 7: Jennifer Cohan, President, New York, Edelman
Episode 10: Julie Batliner, President, Carmichael Lynch
Episode 13: Heidi Hovland, CEO, DeVries Global
Episode 14: Barbara Bates, Global CEO, Hotwire
Episode 15: Maggie Zeman, SVP & GM New York, Double Forte
Episode 16: Sabrina Horn, Senior Advisor, Finn Partners
Episode 20: Helen Shelton, Senior Partner, Finn Partners
Episode 23: Barri Rafferty, CEO, Ketchum
Episode 27: Bill Orr, Chief Strategy Officer, Double Forte
Episode 29: Kim Sample, President, PR Council
Episode 32: What Can You Do to Take Control of Your Career (Best of SHEQUALITY)
Episode 33: Dwayna Haley, Vice President, Porter Novelli
Episode 34: Don’t Lose Your Relevancy (Featuring Bee Brown)
Episode 36: Happy Anniversary #MeToo (Featuring Matt Harrington)
Episode 37: Woke at Work (Featuring Donna LaVoie)
Stay tuned for episodes from