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MOVING BEYOND THE PR ECHO CHAMBER

“DO THE BEST THAT YOU CAN UNTIL YOU KNOW BETTER. THEN, WHEN YOU KNOW BETTER, DO BETTER.” Maya Angelou I love this quote as I have utilized it as a guiding principle in my debut year proudly serving as President of the PR Council (PRC). The start of my service was marked by a phase […]

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NEW OVERTIME RULES TEMPORARILY BLOCKED BY NATIONWIDE PRELIMINARY INJUNCTION

A federal judge in the Eastern District of Texas granted a nationwide preliminary injunction yesterday that will – at least temporarily – prevent the new federal overtime rules from taking effect on December 1, 2016. As we have discussed in prior alerts, the Department of Labor (DOL) issued a Final Rule in May 2016, which […]

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STORYTELLING: PEOPLE WHO LISTEN LEARN HOW TO TELL

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment. – Ancient Zen story Sometimes we try too hard. For example, when we try to tell stories.  For at least the last five years, maybe […]

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ARE YOU AN ORDER TAKER?

If you take your client at her word, pore over her data, then create and implement a strategic plan based solely on the aforementioned, then you’re an order taker. It doesn’t matter how strategic and creative your plan may be, it’s one dimensional. Here’s why. You must challenge your client’s value proposition and key messages […]

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DEAR PR AGENCIES: MORE MONEY, BETTER ETHICS OR BOTH?

Major ad agencies are in ethical trouble and it will cost them dearly as a result.  Are PR agencies next? In the September 22nd Wall Street Journal (“Big Marketers Launch Audits of Their Ad Buyers”), reporter Suzanne Vranica reports that several major Mad Men (and I assume Mad Women) were called on the carpet in […]

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DIVERSITY & INCLUSION: A COMMON PURPOSE

From Madison Avenue to Hollywood and all points in between, the issue of Diversity and Inclusion in the communications industry is one of the most buzzed about, studied and evaluated topics in our field.  While significant strides are being made and agencies are becoming increasingly mindful and forward-thinking in their hiring practices, cultural environments, and […]

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5 TIPS ON CREATING A PERSONAL BRAND


What do Beyoncé, Donald Trump and Kim Kardashian all have in common? No, it’s not a trick question. Love them or loathe them, they’ve each created a strong personal brand for themselves. When their names are mentioned you immediately conjure up an image of what they stand for.

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FRESH PERSPECTIVE: WHAT MY “unINTERNSHIP” TAUGHT ME

IMG_11961“Get some perspective” is a phrase people toss around a lot. But over the last year, I’ve learned that perspective is a tangible skill that can be cultivated and applied to everyday work. And it’s an undervalued skill that’s made me a more confident person, and as a result, a better employee. It’s been almost nine months since I finished my summer as the first “Untern” at Golin, a global communications agency, and accepted a full-time gig in its Dallas office. The Golin Unternship is a first-of-its-kind, unconventional internship, where I was paid to blog about my road trip of socially-driven adventures before starting my actual job.

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