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Ask Renee: How can COOs build strong relationships with their agencies?

Q: Renee, for the benefit of the entire C-Suite, how can CCOs and their teams build strong, trusting relationships with PR agencies and communication counselors? A: The role and impact of chief communications officers continues to expand, as more and more CEOs value strategic communications for strengthening global competitiveness, harnessing technological change, and addressing stakeholder […]

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PR Council’s AI Webinar: Questions We Must Immediately Address

Originally published on CooperKatz December 6, 2017 I know why AI is a “buzzword.” If you’re in public relations and you drank every time you heard a client or colleague say “AI,” you’d be more than buzzed. Before 10:00 a.m. We participated in PR Council’s AI webinar, “AI: Friend or Foe.” Call it whatever you want but know this: […]

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Ask Renee: How can comms pros make sure their companies do business by the rules?

I was stopped in my tracks by a headline in a global business magazine: Top CEOs place high value on corporate ethics and social responsibility to drive business. I was surprised that in the latter half of 2017, CEOs and C-suite execs still need to be sold on the importance of business ethics. Then I […]

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IS ROBOPR IN OUR FUTURE?

Originally published on LinkedIn, May 9, 2016 Let’s think about what we as PR professionals do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches and we reach out to media. We monitor and analyze media […]

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STORY GAPS AND STORY MAKERS: SEATTLE INTERACTIVE 2017

When I was seven months pregnant, my house burned down five days before Christmas. My husband and I were traveling in different directions when we got the news, and we raced back to find a smoldering mess where our new home had stood. We lost our things. We lost our place. We lost our balance. […]

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MORE LESSONS FROM THE PRC CMO ADVISORY BREAKFAST SERIES & MORE CH-CH-CH-CH CHANGES FASCINATING ME

“Strange fascination, fascinating me; Changes are taking the pace I’m going through…” David Bowie It may seem like I write a lot about changes in our industry; but in my role, I have the opportunity to see these changes happening every day and communicate them back to you. Last month, we conducted our second CMO Advisory […]

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Ask Renee: How can the COO help the C-suite foster values-based behavior across the enterprise?

CCOs are increasingly challenged when it comes to building and maintaining strong reputations for their organizations, especially when some employees’ opinions or actions are in conflict with company values. Recent examples include a Google employee whose 10-page memo attacked the internet giant’s gender diversity initiatives, the sexual discrimination and abuse allegations against senior Fox News […]

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YES, WE CAN … AND NOW WE MUST DO

“Try not to get fatigued with all the humanitarian demands, no matter how many disasters we face.” “Donate cash not goods – relief organizations can more easily and effectively deploy their own goods with your cash support.” “Keep your fellow citizens in your thoughts and prayers, but also in your philanthropy.” “We must do more. […]

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