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Your Content Looks Great…But How Does It Sound?

Since oral traditions don’t leave marks like cave paintings do, we’ll never be sure exactly when one of our ancestors first turned to another and said, “You’ve got to hear this.” But humans have been telling each other stories for at least 9,000 years, and probably for tens of thousands of years before that. In […]

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Intern-Palooza

Everyone knows the classic idioms for groups of animals. You know, like a school of fish, a gaggle of geese, a pride of lions, a flock of sheep or a … murder of crows? That’s an ominous one. Yikes. But what do you call over 90 public relations interns convening in one place?  I call […]

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InternFest 2018: Seizing Each Opportunity

There are endless paths that students can take when they graduate college. Narrowing that down to communications agencies, the possibilities can be overwhelming. Having the opportunity to learn from and ask questions of top industry leaders is something I certainly wish I had the chance to do when I was in college. At this year’s […]

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Ask Renee: How has the rapid pace of change affected client-agency relationships?

Q: Ask Renee… How has the rapid pace of change affected client-agency relationships? During the past five years most communications agencies have experienced massive changes in the services they offer, the talent and capabilities they need to compete, and the terms and duration of their client relationships. Many changes continue to be driven by technological […]

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Attention Junior Agency Staffers! Ask Yourselves This: Should I Stay or Should I Go Now?

Sometime in 1982 when I was just 12 years old sporting a bi-level haircut (a.k.a, a mullet) and parachute pants, The Clash released one of their most popular and frequently covered songs, Should I Stay or Should I Go? I heard the song the other day and was reminded of a never-ending agency issue: Staff […]

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Resolving The Ethical ‘Gray Areas’ of Client Conflicts

By PR Council Ethics Co-Chairs: Anne Green, CEO and President, CooperKatz & Company and Peter Verrengia, President and Senior Partner of Communications Consulting Worldwide (CCW), unit of Fleishman Hillard As PR practitioners in today’s world, we are all bound to experience the ethical dilemma of representing clients who are in opposition to each other. There are many variations […]

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Ask Renee.. How are agencies applying data and analytics in their client services?

Q: Ask Renee.. How are agencies applying data and analytics in their client services? A: In order to succeed and grow in a marketplace filled with aggressive new competitors, communications agencies must consistently strengthen their impact on clients’ reputation, revenue growth, and business success. They are deploying research, data, and analysis to gain insight into […]

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Ready for Your Brand’s “One Shining Moment?

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]

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