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PR That Values Principles, Not Just Profit

This blog is part of “Agencies of the Future,” the PR Council’s initiative to help Members future-proof and grow their agencies. It was also recorded as an episode on the Agencies in the Future podcast. Listen to it here.  By Aaron Kwittken, Global Chairman and CEO, KWT Global and President, Americas, ICCO Public relations rarely […]

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AOF Episode 2: How Following Principle Can Drive Profits with Aaron Kwittken

In this episode: In this episode, Aaron Kwittken, CEO & Founder of KWT Global, chats with PR Council President Kim Sample about the role PR professionals take on as storytellers and megaphones, and why agencies can and should prioritize purpose. According to Aaron, It’s the right thing to do and has the potential to build […]

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AOF Episode 1: Becoming a Fearless Futurist with Gail Heimann

In this episode: In our debut episode of the Agencies of the Future Podcast, we speak with Gail Heimann, President of Weber Shandwick and the new PR Council Board Chair. In this episode, Gail discusses “PR’s Need for Fearless Futurists.”  Learn how PR pros should be fearlessly embracing and inventing what’s new while thoughtfully applying earned […]

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Agency Leaders Share their Actions to Create Gender Equality

Saying we believe in equal opportunity for all is easy enough to do, but any respected PR practitioner will tell you that change only happens when our actions align with our words. For International Women’s Day (IWD), we’re spotlighting some of our agency leaders, who are marrying their words and actions to achieve equality for […]

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BALANCE FOR BETTER

Participate in SHEQUALITY Day of Action for International Women’s Day

Member Agencies are Invited to Join the PR Council’s Social Campaign for International Women’s Day   In celebration of International Women’s Day (IWD), the PR Council is asking its Members to join it in celebrating this year’s IWD theme of #BalanceforBetter. We invite your male and female agency leaders to pose together in the IWD balance […]

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Rick French (right) with Charles Upchurch (left) of FWV and Dak Prescott, Quarterback of the Dallas Cowboys pose at the NFL Experience.

Super Bowl LIII Beyond the Game – Rick French, Chairman and CEO of French West Vaughan calls the platform a boon for Marketers

  Whether or not you had a favorite team playing, you likely watched the game and/or the commercials last night. The Super Bowl is the world’s most watched television event, so it makes sense that it is also one of the biggest brand marketing events of the year. For Rick French, this year marked his […]

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DAVOS Download With Margery Kraus, Founder and Executive Chairman of APCO Worldwide

Margery Kraus just attended her 15th World Economic Forum. We asked her to share event insights that are relevant to our Members today and as they build Agencies of the Future. What keeps you going back to Davos year after year? The three days of the World Economic Forum provide a full view into what the […]

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Client Termination Clauses Warrant Focus During Negotiations

Scope and pricing tend to be the biggest negotiations in a new client relationship, but agencies can protect themselves by paying more attention to termination clauses. With the growth in project assignments (versus AOR retainer agreements) and/or billing hourly, client termination periods – sometimes called “out clauses” or wrap-up of services – are an important […]

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