wy_j0_9svfg-toa-heftiba

FROM “TRUTHINESS” TO “ALTERNATIVE FACTS”: WE MUST RECOMMIT TO CORE COMMUNICATIONS VALUES

In 2005, Stephen Colbert coined the term “Truthiness.” In 2016, Oxford Dictionaries anointed “post-truth” as the international word of the year. Now, less than a month into 2017, phrases like “alternative facts” makes it feel as if we are sliding toward the Orwellian province of doublespeak. Whenever I write, I reflexively move to source, to […]

Continue Reading
Share:
photo-1470754260170-299cad39501f

WELL DUH, PR IS PERSONAL

Obviously the P in PR stands for public, but in today’s business environment a better fit might be personal. While for now it may not be possible to rebrand an acronym representing an entire industry, taking a personal approach to PR has the benefit of forging deeper connections with clients and the target audience. If […]

Continue Reading
Share:
pwtflxz7zsw-michael-d-beckwith

MOVING BEYOND THE PR ECHO CHAMBER

“DO THE BEST THAT YOU CAN UNTIL YOU KNOW BETTER. THEN, WHEN YOU KNOW BETTER, DO BETTER.” Maya Angelou I love this quote as I have utilized it as a guiding principle in my debut year proudly serving as President of the PR Council (PRC). The start of my service was marked by a phase […]

Continue Reading
Share:
dandg

NEW OVERTIME RULES TEMPORARILY BLOCKED BY NATIONWIDE PRELIMINARY INJUNCTION

A federal judge in the Eastern District of Texas granted a nationwide preliminary injunction yesterday that will – at least temporarily – prevent the new federal overtime rules from taking effect on December 1, 2016. As we have discussed in prior alerts, the Department of Labor (DOL) issued a Final Rule in May 2016, which […]

Continue Reading
Share:
storytelling-blog_jeanine-featured

STORYTELLING: PEOPLE WHO LISTEN LEARN HOW TO TELL

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment. – Ancient Zen story Sometimes we try too hard. For example, when we try to tell stories.  For at least the last five years, maybe […]

Continue Reading
Share:
order-taker

ARE YOU AN ORDER TAKER?

If you take your client at her word, pore over her data, then create and implement a strategic plan based solely on the aforementioned, then you’re an order taker. It doesn’t matter how strategic and creative your plan may be, it’s one dimensional. Here’s why. You must challenge your client’s value proposition and key messages […]

Continue Reading
Share:
fingerscrossed-2

DEAR PR AGENCIES: MORE MONEY, BETTER ETHICS OR BOTH?

Major ad agencies are in ethical trouble and it will cost them dearly as a result.  Are PR agencies next? In the September 22nd Wall Street Journal (“Big Marketers Launch Audits of Their Ad Buyers”), reporter Suzanne Vranica reports that several major Mad Men (and I assume Mad Women) were called on the carpet in […]

Continue Reading
Share:

DIVERSITY & INCLUSION: A COMMON PURPOSE

From Madison Avenue to Hollywood and all points in between, the issue of Diversity and Inclusion in the communications industry is one of the most buzzed about, studied and evaluated topics in our field.  While significant strides are being made and agencies are becoming increasingly mindful and forward-thinking in their hiring practices, cultural environments, and […]

Continue Reading
Share: