Communicating in Today’s Political Landscape: Lessons Learned One Year Later
02/08/2017 at 8:30 am
Please join the PR Council and Global Strategy Group to continue our series on communicating in today’s political landscape. One year into the new administration and in a highly-divisive political climate, one of the most prominent themes we have witnessed has been the increased engagement of companies and their CEOs on political and social issues of the day. What are stakeholders’ expectations for corporate involvement and how can we as communicators help guide our clients in this new landscape?
Melissa D. Dodd, Ph.D., Assistant Professor, Advertising-PR, University of Central Florida
Melissa D. Dodd, Ph.D. is the (co)author of multiple refereed journal publications and book chapters and has presented award-winning research at top-tier academic conferences around the world. Her research interests include social media, corporate social responsibility, social capital theory, and measurement as it relates specifically to understanding bottom-line outcomes of public relations. Read more about Melissa here.
Julie Hootkin, Partner and Co-Lead, Corporate Impact Practice, Global Strategy Group
For more than 15 years, Julie has been on the front lines helping corporations, advocacy organizations and political campaigns leverage data-driven communications and research to make an impact. Julie joined GSG as a pollster on the firm’s nationally recognized political consulting team and over the years has helped elect some of the country’s most influential progressive leaders. Nearly a decade later, as a member of the firm’s senior leadership team, she has been a critical force in the firm’s ability to translate this campaign and research-driven mentality into campaigns for business and nonprofit clients. Read more about Julie here.
Nancy Laben, Chief Legal Officer, Booz Allen Hamilton
Nancy Laben is the chief legal officer for Booz Allen Hamilton and leads the law department, which spans numerous functions including corporate governance, government contract law, employment law, securities law, and investigations. She is also a member of the firm’s Leadership Team. Read more about Nancy here.
Annie Longsworth, Executive Managing Director, RFB |Siren, a division of RF |Binder
Annie Longsworth is Executive Managing Director and head of RFB|Siren, a division of RF|Binder. She is based in San Francisco and leads the west coast growth of the agency. Annie is a brand and communications leader committed to positive change and social impact through business. Prior to joining RF|Binder, she was the Founder and CEO of The Siren Agency, which she launched in January 2015, after three years as CEO of Saatchi & Saatchi S. Prior to Saatchi & Saatchi S, Annie spent nine years as President of Cohn & Wolfe, San Francisco, where she launched and led the global sustainability practice. Read more about Annie here.
Moderated by Jon Silvan, Founding Partner & CEO, Global Strategy Group
Jon Silvan is Founding Partner and CEO of Global Strategy Group (GSG), recently named winner of Public Affairs Agency of the Year and Public Affairs Campaign of the Year by leading PR industry trade journal The Holmes Report. Recognized by PR Week’s Global Power Book as one of the most influential communications strategists in the U.S., Jon has guided GSG’s growth over the last 20 plus years from a boutique market research agency into a full-service public affairs firms with an award-winning team of over 100 professionals in five offices across the U.S. Read more about Jon here.
Date: February 08
Time: 8:30 am - 10:00 am