Powering Digital Creative and Content

06/07/2018 at 12:00 pm

Today, creativity no longer serves as just an attribute or attitude, but as an essential function that powers successful and award-winning communications campaigns. Creative Directors are now thriving in the communications agency world as the industry shifts to require increased engagement for creative professionals such as art directors, designers, copywriters, or social content makers.

Join the PR Council’s Digital Community on June 7th as they bring creative directors from Devries Global, Ogilvy and FleishmanHillard to the table to explore how organizations can best support the creative function to deliver stellar digital campaign ideas and content. They will talk through best practices and case studies to help Members understand creative’s function from a director’s point of view.

Meet the panelists:

Kai Fang, Executive Vice President / Executive Creative Director, Ogilvy

Kai Fang joined the Ogilvy Washington, DC office in 2015 to lead a world-class, award-winning creative department and spark a creative renaissance at one of DC’s premiere content & social agencies. With over two decades of agency experience developing digital and traditional communications for both Fortune 500 companies and leading advocacy groups across the country, Kai has provided thought leadership for the American Advertising Federation on diversity and inclusion initiatives as well as speaking on innovation and technology panels for the Public Relations Society of America. He launched The Ogilvy’s Center for Innovation and Creative Technology, resulting in the production of the agency’s first fully immersive, virtual reality experience for FEMA, which helps Americans visualize flood risk in a new and innovative way.

Prior to joining Ogilvy, he was the creative lead at Digital Management Inc. in Washington, DC and the Chief Creative Officer of Big River in Richmond, VA. His vita also includes tenure at agencies such as Mullen, BBDO, and Arnold Worldwide.

Kai is nationally recognized for conceptual and strategic development of large, fully integrated advertising and branding campaigns with proven expertise in emerging media, user experience, ideation, app development, content + social engagement and new business development. Client experience includes McDonald’s, Choice Hotels, AT&T, Wachovia, T.J. Maxx, Five Guys and ExxonMobil.

Mr. Fang has also served as adjunct faculty at Montgomery College, Maryland College of Art & Design and The Creative Circus.

Kai’s creative work has appeared in Communication Arts, One Show, Adweek, Creativity, Clio’s, Shorty’s, Webby’s and the Emmy’s. In addition to judging this years national student division of the American Advertising Awards, he has served as an awards show judge for The AAF Austin Addy’s, The AAF Baltimore Addy’s, The AAF Richmond Addy’s, The 2018 AAF’s Most Promising Multicultural Students Program, The Dallas Society of Visual Communications and The Philly Golds.

Degrees

B.F.A. with Honors, Art Center College of Design; M.F.A. with Distinction, American University; recipient of the Film and Electronic Media Merit Scholarship, Third Year Production Grant, and a Center for Environmental Filmmaking Scholar; M.A., University of Santa Monica.

Loretta Markevics, Global MD, Creative Intelligence, Devries Global

Loretta leads Creative Intelligence for DeVries Global – the agency’s command center of strategy, creative and social media. Loretta has worked in every discipline of marketing communications and embraced and championed the idea of integration from its inception. She has straddled strategy and creative disciplines for most of her twenty year career. She is an expert at developing creative strategies that confidently and successfully usher brands into new and sometimes challenging cultural conversations as she did when she helped Trojan introduce the first female condom, helped to steer the McDonald’s nutrition story and positioned Gillette as a style icon. While at McCann, Grey, PorterNovelli and Colangelo, she was the strategy lead for the integrated leadership team supporting Hewlett-Packard on behalf of Omnicom, worked across the entire Diageo portfolio including Guinness and Johnnie Walker, she relaunched the Smirnoff brand, launched Smirnoff RTDs, Bulleit Bourbon, the Schick Quattro for Women razor.

Loretta has been awarded a Silver Jay Chiat Award for strategic planning, multiple Effies and Sabres and recognized as a next generation communication leader by being named as one of PR Week’s “40 under 40”.

Miker Stovall, Partner and Executive Creative Director, FleishmanHillard

Miker Stovall has spent the last 20 years specializing in all things related to content and how it can convey a brand story to help meet business objectives. His experience includes work on Oscar winning films as well as national commercials, music videos, and emerging social ad placements.

Since joining FH, Miker has worked as a creative strategist & creative director for a number of clients, including GM/Chevrolet, AT&T, and Google. Relishing new challenges, Mr. Stovall is constantly seeking out innovative story-telling techniques and technologies. Though an LA transplant, he is a Texas native who is happy to be back home.

Event Highlights

Details

Date: June 07

Time: 12:00 pm

Pricing

Non-member: $100

Organizer

PR Council