NEW YORK – (March 7, 2016) — The PR Council announced that Sara Ghazaii has joined as Vice President, Director of Communications.

Ghazaii joins the PR Council from the New York Genome Center (NYGC) where she was the Director of Communications and Events, managing the development of all NYGC integrated marketing, branding, communications and digital/social media efforts.  She led a branding initiative to build NYGC’s global presence from the ground up, including: creating the NYGC brand identity, website and social presence.

“The business of public relations is evolving in new and exciting ways for our members,” said Renee Wilson, President, PR Council.  “Sara’s experience with sophisticated communications and marketing campaigns — both in-house and on the agency side, coupled with her strong writing and media relations skills, will serve our membership well.  I’m excited for what she will bring to the organization.”

Prior to her time at NYGC, Ghazaii worked for MSL Group North America, where she developed and executed strategic public relations/marketing plans and managed all events and sponsorships, including social media activities for the brand.  During her tenure at MSL Group, she worked with industry leaders Procter & Gamble and Mexico Tourism.

Before working at MSL Group, Ghazaii was at Lou Hammond & Associates, overseeing public relations efforts for Tourism Authority of Thailand, Marriott Hotels & Resorts Caribbean & Mexico, Sonoma County, CA, Charleston, S.C., Bermuda Tourism, among others.

She began her public relations career at iHeart Media New York & Novartis Corporation working on a variety of public relations and marketing programs.

The PR Council is the trade association of America’s leading public relations firms.  Its membership represents the premier global, mid-sized, regional and specialty firms across every discipline and practice area.  The PR Council’s mission is to advocate for and advance the business of firms practicing public relations by building the market and the value of firms as strategic business partners.  For more information about the PR Council, visit prcouncil.net.

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