The BrandLab’s mission is to change the face and voice of the marketing industry by introducing, guiding and preparing diverse students for careers in marketing and advertising. The BrandLab believes in a future industry that reaches new heights through the creativity of people of any race or socioeconomic background.
The BrandLab exposes students to marketing careers in the high school classroom, hires and places summer interns, and supports students from the end of their internship to landing a full-time position in the industry. The BrandLab also works directly with the industry to create bias-free professional environments so that diverse talent can thrive.
Marketers are in a unique position of power and influence. Our population is undisputedly becoming more multicultural; and it’s imperative that the industry includes authentic voices at the table to connect with all diverse audiences. Companies who invest in diversity and inclusion are statistically proven to build better teams, better companies, and better results. To make this a reality, we must address unconscious bias and historical, discriminatory barriers to entry and acceptance.
The BrandLab is currently building out its Chicago chapter. For more information on how to get involved, please reach out to Ken Lawrence at firstname.lastname@example.org.