Law Firms Must Spend More Time Talking to Themselves

  Originally Published: Bloomberg BNA Publish Date: June 19, 2015 Author: Kathy Cripps, President, PR Council   A law firm spends millions luring a top lateral hire. Thirty-six months later, that new hire is out the door. What just happened? Often it’s a failure of internal communications. As law firms have consolidated, they have improved […]

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8-second marketing: How to craft content strategies for Generation Z

Originally Published: Mashable Publish Date: June 5, 2015 Author: Andy Mizerek, Director of Media and Partnership Relations, PR Council     They can’t sit still. They’re diverse. They’re about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & […]

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Time for true PR leaders to seek solution to diversity issue

Originally Published: PRWeek Publish Date: May 30, 2015 Author: Kathy Cripps, President, PR Council     True leaders are best remembered by their victories, especially when facing stiff challenges. PR leaders would like to achieve a success story that will have a lasting legacy: to significantly increase diversity in our ranks. After years of talking […]

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Fuel Up Your Communications Budget

Originally Published: Houston Business Journal (Abridged) Publish Date: May 14, 2015 Author: Kathy Cripps, President, PR Council With oil prices currently below $60 a barrel, energy companies have cut almost 100,000 jobs and tens of billions of dollars from their new exploration budgets. In all areas of their operations, they’re looking hard for ways to operate […]

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Connecting the Dots in PR: The Rise of Planning & Strategic Insight

Originally Published: Cision Publish Date: May 8, 2015 Author: Matt Shaw, SVP, PR Council   As public relations firms compete for an ever-broader portfolio of client business, they’re seeking out a new breed of talent to help them grow: people who can connect the dots strategically. Firms are hiring professionals with titles such as “head […]

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PR to Pharma: Up Your Dosage of Social Media

Originally Published: Pharmaphorum Publish Date: March 13, 2015 Author: Kathy Cripps, President, PR Council     Many pharma companies remain concerned about running afoul of the regulators with their online activities and therefore have not yet fully embraced new channels. However, increasingly patients want and expect them to engage, and those that have are reaping the […]

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