Measuring the Impact of Public Relations on Sales

There is no question that demand for accountability is growing in all marketing disciplines, including public relations. Corporate management, conscious of the size of the marketing spend, is focusing more attention on the return on investment in marketing services. More companies are considering measurement capabilities and approaches in searching for new agencies. And procurement executives, […]

Continue Reading
Share:

Hiring a Public Relations Firm: A Guide for Clients

Finding the right match in a public relations firm will pay off in time, money and business performance. You want a firm that will get up to speed quickly and requires a minimum amount of education about your business. Given that agencies represent about half the total public relations budgets of most companies, you need […]

Continue Reading
Share:
trendline-up

Assessing the Agency’s Performance: Guidelines for Formal Client Reviews

Most public relations firms have a formalized approach to evaluating their client relationships. To make this practice more pervasive, the Council’s Client Services Committee (CAC) developed this best practices document, which is designed to help firms and their clients evaluate and assess their relationship in the most effective way possible.

Continue Reading
Share:
puzzle-peice

Potential Client Pitch Joint Venture Submission

To help agencies clarify property rights during pitches, the Council, the Client Advisory Group, and legal counsel created a two page standard agreement designed to help agencies and clients with intellectual property concerns.

Continue Reading
Share: