Alaska Airlines – Executive Communications

Opportunity Long celebrated as a successful Pacific Northwest brand, Alaska Airlines is recognized not just for its business accomplishments – it earned a spot in the Fortune 500 in 2014 – but also for its sterling record in customer service, sustainability and commitment to the local community. In light of its importance in the region, […]

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Bank of America Charitable Foundation Community Relations

overview As the longtime agency of record for Bank of America’s corporate social responsibility program, RF|Binder provided media relations counsel and support nationally and in local communities for the bank’s signature philanthropic program, the Neighborhood Excellence Initiative® (NEI). The initiative engenders goodwill in the communities where the bank does business by strengthening the financial stability […]

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PR & Marketing Campaign Spurs 50% Increase in Litter Awareness

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International Gemological Institute with French/West/Vaughan

Overview The International Gemological Institute (IGI) is the largest independent laboratory for testing and valuating diamonds and fine jewelry worldwide. IGI New York charged French/West/Vaughan (FWV) with increasing its visibility in New York City through community relations efforts, which would strengthen IGI’s reputation and position the company as a good corporate “citizen.” Objectives The core […]

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