Sony Music Site Hits the Right Notes

Originally published by The Hoffman Agency. With a target audience of millennials, Sony launched its high-res- audio website. After modest early success, pageviews stagnated. To address the problem, The Hoffman Agency determined the “why” behind the flat traffic and implemented corrective actions that both increased traffic and cultivated deeper engagement.    

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Cargill Animal Nutrition | Educating Horse Owners on Topline Health

Originally published on Padilla.  Challenge In 2015, Cargill Animal Nutrition’s U.S. equine business wanted to educate horse owners on an entirely new concept regarding equine nutrition. Cargill partnered with Padilla to separate fact from fiction amid a sea of industry misconceptions. Insight A horse’s topline, the muscles along its back and rear, are critical to […]

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U.S. Highbush Blueberry Council | Warming consumer appetites for frozen blueberries

Originally published by Padilla. Challenge Who loves fresh blueberries? The answer is everybody. But who loves frozen blueberries? That response is not quite as enthusiastic. In spite of the industry’s even-handed promotion of fresh and frozen berries, the supply of frozen berries continues to grow at a rapid clip. To ensure profitability for this side […]

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Niagara Conservation | What the flush: disrupting the conservation conversation

Originally published by Padilla. Challenge There is a national water crisis and California in particular has extreme drought conditions. The average toilet wastes 3-5 gallons of water with every flush. Niagara Conservation developed the most water efficient toilet in the world to drastically change that statistic. With a limited budget, this newcomer to the consumer market […]

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Direct Sales PR: VBT’s Partnership with Talbots Produced $215,000 in Sales

Originally published by Quinn. To drive awareness, acquire new email addresses and drive sales among VBT Bicycling and Walking Vacations’ target audience of 50+ women, Quinn established a partnership between VBT and Talbots. Talbots ran a sweepstakes with a chance to win a VBT Amalfi Coast vacation. Folks could opt in to receive a $200 […]

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Brand Amplification: The World’s First Outdoor Hotel Room is at AKA Central Park

Originally published by Quinn. To communicate that AKA, a residential hotel brand, is also a lifestyle brand, Quinn created the first outdoor hotel room — five-star glamping under the stars at AKA Central Park, NYC. RESULTS: 1-billion media impressions Doubled website traffic Achieved client’s goal of being in Travel + Leisure. Reached AKA’s international audience […]

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Brawny #StrengthHasNoGender

Originally published by Catalyst.  For Women’s History Month 2017, Brawny honored strong and resilient women through #StrengthHasNoGender, a campaign featuring short documentaries of inspiring women in STEM fields, and commemorative packaging with a woman replacing the iconic Brawny Man. We led an integrated PR effort to drive earned media coverage and social engagement with the […]

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NRG X Coachella

Originally published on Catalyst. NRG is the leading power company in the US – with a number of high-profile renewables projects across professional football. To tap into the millennial and early adopter demographics, we facilitated and leveraged a partnership with Coachella.We developed an overarching platform for the music festival, engaging with our target audience through […]

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