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First Wind & Massachusetts’ Green Communities Act

Originally published by Rasky Partners. OVERVIEW For First Wind, an independent U.S.-based renewable energy company, an important component of the Massachusetts energy legislation known as Green Communities Act – Part II, was the “long-term contract” component. However, since this component was a purchasing vehicle for major utilities, it was a challenge to convey the benefits to […]

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Alaska Airlines – Executive Communications

Opportunity Long celebrated as a successful Pacific Northwest brand, Alaska Airlines is recognized not just for its business accomplishments – it earned a spot in the Fortune 500 in 2014 – but also for its sterling record in customer service, sustainability and commitment to the local community. In light of its importance in the region, […]

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Oxfam America with Global Strategy Group

Challenge Oxfam America is one of the world’s most respected organizations when it comes to addressing the scourge of international poverty. The group has not historically been engaged in domestic poverty issues, however, and Oxfam America sought to partner with Global Strategy Group (GSG) to elevate its profile among policy-makers and influencers in Washington, D.C. […]

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Bank of America Charitable Foundation Community Relations

Overview As the longtime agency of record for Bank of America’s corporate social responsibility program, RF|Binder provided media relations counsel and support nationally and in local communities for the bank’s signature philanthropic program, the Neighborhood Excellence Initiative® (NEI). The initiative engenders goodwill in the communities where the bank does business by strengthening the financial stability […]

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PR & Marketing Campaign Spurs 50% Increase in Litter Awareness

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