The New Colors of Public Relations

Behr paints gets digital with a buzzfeed campaign for DIY enthusiasts from Burson-Marsteller. This innovative, social solution generated over 58 million campaign impressions and elevated the Behr brand in the minds of crafty consumers. Resourceful partnerships like these pave the way for the future of public relations.   The Challenge Behr Paints, one of the […]

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iScream Friendly’s with Cone

Overview Who doesn’t love a good scream? This past summer, Friendly’s gave a shout out to consumers – asking them to “scream” their love and passion for the brand through an interactive campaign called iScreamFriendly’s. Created by Cone, the iScream Friendly’s campaign goal was to reach a new demographic – teenagers and young adults (age […]

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Jack Link’s Beef Jerky Sasquatch Meets Social Media

Jack Link’s Beef Jerky with Carmichael Lynch Spong Overview To increase brand awareness of Jack Link’s Beef Jerky, Carmichael Lynch Spong and Carmichael Lynch sought to bring the agency’s well-received “Messin’ With Sasquatch” public relations and advertising campaign to online audiences. In 2007, Carmichael Lynch gave the Sasquatch character from the advertising campaign his own […]

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Guinness’ St. Patrick’s Day Proposition

Guinness with Taylor Overview In 2008, Taylor conceived Proposition 3-17, the drive to make St. Patrick’s Day a national holiday, for client partner Diageo and specifically the Guinness brand. The success of the through-the-line campaign led to its renewal in 2009, but this time without the benefit of above-the-line support. No problem — only solutions […]

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Florida Marlins’ New Ballpark

Florida Marlins with Wragg & Casas   Goal In the Marlins efforts to build a new ballpark in the City of Miami, Wragg & Casas was tasked with engaging the public in the concept and generating support for the project, with the ultimate goal of getting both the City of Miami and Miami-Dade County commissions […]

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GM FastLane Blog: A Corporate Giant Fights Back

Manning Selvage & Lee BlogWorks Overview GM introduced the FastLane blog in January 2005, featuring the candid thoughts of GM&s Vice Chairman Bob Lutz. Lutz and other GM executives have challenged readers to take a new look at – and to test drive – GM’s new cars and trucks. The blog has earned phenomenal attention […]

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LEGO Builders of Tomorrow Campaign

Lego® with 360 Public Relations LLC Overview LEGO® enlisted 360 PR to help reestablish the iconic plastic brick as a leading children’s entertainment brand with parents of iPod-toting, overscheduled kids who have little time for unstructured, open-ended play. 360 PR created LEGO Builders of Tomorrow™, a platform from which to talk to parents about the […]

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