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Honoring Virginia’s teachers, one thank-you note at a time

Originally published by Padilla. Challenge Every penny in profits from the Virginia Lottery goes to support the state’s public schools. In 2015 alone, proceeds from lottery ticket sales accounted for 8 percent of the state’s education budget. However, per benchmark surveys, more than 40 percent of Virginians weren’t aware of the benefits school children reap from […]

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BRUTAL CUT

Originally published by Weber Shandwick. Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year. ActionAid challenged us to get more people in the UK talking about this uncomfortable subject. The #BrutalCut That Did Good In the run-up to cutting season, we created a #BrutalCut of our own. Short […]

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frog: Wearables for good

Originally published by Kwittken. frog, a global design and strategy firm, regularly engages in social impact work, applying human-centered design to help resolve global issues. In 2015, frog partnered with children’s humanitarian organization UNICEF, and connected technology company ARM, to launch the Wearables for Good Challenge. The incubator–style design contest aimed to uncover innovations in […]

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West Virginia DHHR Youth Tobacco Prevention Program

Originally by Fahlgren Mortine The West Virginia Youth Tobacco Prevention program is an initiative to “prevent West Virginia’s youth from using tobacco products, even trying them, and to assist the youth who are using tobacco products in reducing the amount they use or quitting.” Integrated Campaign Case Study – RAZE – Overview from Fahlgren Mortine […]

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Elizabeth Arden: Revolutionizing Social Good

Originally by Lippe Taylor The challenge Elizabeth Arden is a revered and established 102-year-old makeup, skincare, and fragrance brand. The company came to Lippe Taylor in 2012 because they were looking to refresh the brand and demonstrate innovation in an ever-changing landscape. We quickly discerned that this meant they needed to adopt an early adopter mindset […]

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First Wind & Massachusetts’ Green Communities Act

Originally published by Rasky Partners. OVERVIEW For First Wind, an independent U.S.-based renewable energy company, an important component of the Massachusetts energy legislation known as Green Communities Act – Part II, was the “long-term contract” component. However, since this component was a purchasing vehicle for major utilities, it was a challenge to convey the benefits to […]

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What Is The True Reach Of Public Relations?

Ogilvy sparks conversation with the ok2talk campaign and generates real impact with 61,000 “get help” page click-throughs. The dialogue contributes to the healing of a nation, and marks a new age of social influence for the public relations industry.   The Challenge On December 14, 2012, 20-year-old Adam Lanza took the lives of 20 children and […]

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Community Servings with PAN Communications

Community Servings is dedicated to providing free home-delivered meals throughout eastern Massachusetts to people homebound with acute life-threatening illnesses, who are unable to shop or cook for themselves. Each day, Community Servings provides critically needed nutrition to clients fighting devastating diseases, along with their children and/or caregivers. Challenge As Community Servings’ pro bono PR agency […]

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