What Is The True Reach Of Public Relations?

Ogilvy sparks conversation with the ok2talk campaign and generates real impact with 61,000 “get help” page click-throughs. The dialogue contributes to the healing of a nation, and marks a new age of social influence for the public relations industry.   The Challenge On December 14, 2012, 20-year-old Adam Lanza took the lives of 20 children and […]

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Community Food Bank of New Jersey with Coyne PR

Issue A perfect storm combining the country’s financial crisis, massive layoffs and rising food prices led to a dire situation across the nation:  America’s food banks were literally running out of food and unable to meet the needs of the increasing number of hungry men, women and children who relied on them for help. This […]

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ChiArts with Hill+Knowlton Strategies

Opportunity Facing a clear lack of diversity in Chicago’s professional music scene, leaders of the city’s arts community discovered that it was the largest in the country without a public arts high school. Using the Chicago Public Schools’ Renaissance 2010 initiative as a vehicle, the Chicago High School for the Arts (ChiArts) was born and […]

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Page Education Foundation with Carmichael Lynch Spong

Situation Analysis Immediately following his Pro Football Hall of Fame induction in 1988, Alan Page, former Minnesota Viking, established the Page Education Foundation. The goal was to entice young people of color to positively influence children by offering mentoring and financial assistance for college in exchange for volunteer service. During the first year, 10 Page […]

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St. Louis Initiative to Reduce Violence with The Vandiver Group, Inc.

Issue In 2012, Pastor B.T. Rice of New Horizon Christian Church decided he was tired of preaching at funerals.  Violence was escalating in the St. Louis community, and the number of young people dying due to violent crime was increasing in parts of St. Louis city and county.  Violent behavior had become an expectation, and […]

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Three Kings Day Media Event at Disneyland Resort with VPE

 Situation As the Disneyland Resort’s Hispanic agency of record, VPE was tasked with generating media interest that strengthens the park’s standing as a prime destination for Hispanic families. In 2011, the park established a Three Kings Day (Día de los Reyes Magos) week-end long event, a highly popular Hispanic holiday held annually in early January. […]

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OCG Creates an Online Customer Engagement Platform for AT&T The Bridge

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