Fred Hutchinson Cancer Research Center Cure HIV Awareness Event: From One to Many

Challenge Few people associate Fred Hutch Cancer Research Center (Fred Hutch) with HIV research due to the word “cancer” in the organization’s name. Additionally, a recent state-wide poll conducted by leading researchers at FM3 shows that only 40 percent of the population consider HIV as a significant health threat – many believing that current medicine […]

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The Heart Truth Campaign

National Heart, Lung, and Blood Institute (NHLBI) with Ogilvy Public Relations How do you get women across the United States to care about something they always thought was a man’s disease? Challenge: Heart disease is the #1 killer of women. But in a 2000 survey, only 34 percent of women knew this fact. Even though […]

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Fighting HIV through R&B

Agouron/Pfizer with Chandler Chicco Overview Created as a partnership between Agouron/Pfizer Inc. and Tony Wafford, community advisory board chair for the HIV Prevention Trials Network in Los Angeles – Fighting HIV through R&B was a novel testing program that offered free R&B concert tickets for individuals who got tested for HIV. Tickets were donated to […]

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