Better Medicare Alliance Protects Health Insurance for 18 Million American Seniors

This case study was originally published on APCO Worldwide. Health is Personal, not Politics American seniors have a choice for their health insurance. They can use a government administered program (Medicare), or a program administered by insurance companies, but paid for by the government (Medicare Advantage). Even though Medicare Advantage delivers better outcomes and offers […]

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Fred Hutchinson Cancer Research Center Cure HIV Awareness Event: From One to Many

Challenge Few people associate Fred Hutch Cancer Research Center (Fred Hutch) with HIV research due to the word “cancer” in the organization’s name. Additionally, a recent state-wide poll conducted by leading researchers at FM3 shows that only 40 percent of the population consider HIV as a significant health threat – many believing that current medicine […]

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Find the AAAnswers

WCG overview An abdominal aortic aneurysm (AAA) is a balloon-like bulge in the body’s main artery that can burst unexpectedly often with fatal consequences. As the third-leading cause of sudden death in men over 60, AAA often has no symptoms and only 10-25 percent of people will survive if their aneurysm ruptures Never heard of […]

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Progeria Research Foundation with SPECTRUM

A needle in a haystack: Pr Outreach drives global search for progeria sufferers in race for cure Article originally appeared in PRNews November 7, 2011 Hutchinson-Gilford Progeria Syndrome (“Progeria,” or “HGPS”) is a fatal genetic condition characterized by an appearance of accelerated aging in children. Its name is derived from the Greek language and means […]

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USAGE Survey: Taking on America’s Number One Killer with Makovsky

PROJECT OVERVIEW If you knew a medicine could save your life, what would stop you from taking it? This was the unsolved question Kowa Pharmaceuticals America (Kowa) and Eli Lilly and Company (Lilly) set out to answer with USAGE—Understanding Statin use in America and Gaps in Education, the largest cholesterol survey of more than 10,100 […]

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LSU Health Baton Rouge & Our Lady of the Lake: More Ways to Care with ReviveHealth

Overview In the wake of health care reform and changing models of health care in Louisiana, Our Lady of the Lake (OLOL) Regional Medical Center and Louisiana State University wanted to ensure a smooth transition when a long-planned public-private collaborative shifted the operation of LSU’s Baton Rouge-based academic medical program and its network of clinics […]

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Blue Cross Blue Shield “Let’s Talk Cost” with Capstrat

Challenge With health care costs increasing at a rapid and unsustainable rate, the focus of people’s outrage in 2011 was targeted at insurers like Blue Cross Blue Shield of North Carolina.  Blame was becoming a huge distraction from the real issue, cost, so BCBSNC needed to change the conversation by addressing cost in a direct […]

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