Establishing a National Brand During Exponential Growth

Originally published by Jarrard. A physician-led company focused on outpatient opioid addiction treatment had been growing, steadily and successfully, for six years, when the demand for its unique treatment approach and business model skyrocketed, seemingly overnight. The company, backed by a powerful team of investors, was recapitalized and needed to meet ambitious growth and expansion goals. […]

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Successfully Navigating a “60 Minutes” Investigation

Originally published by Jarrard. Leaders at a national hospital company learned that a “60 Minutes” investigative reporter was calling physicians and questioning its admission procedures. Leadership was torn about the best way to move forward. On the one hand, they knew that engaging the reporter risked calling attention to a non-issue if the story never aired. […]

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Bringing employees on board for big change

Originally published by Jarrard. Leaders of a major not-for-profit system needed to disrupt its care model to focus on population health. But employees were burnt out on change. Recently, the health system had rolled out a new EHR system, landed a $250 million campus expansion, redesigned its compensation structure and more. With significant transformation on the […]

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Creating a Clear Path Forward During Major Change

Originally published by Jarrard. A not-for-profit public health system was growing rapidly. But while planning to announce a new trauma center, children’s hospital, cancer center and more, leaders realized that employees were suffering from whiplash, having been hit with a series of major changes that created a feeling of chaos and uncertainty. Leaders worried that without […]

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Reinventing an industry pioneer to meet growth potential

Originally published by Jarrard. A 10-year-old hospitalist company that had pioneered the industry sector felt pressure from investors to hit growth targets. The market was becoming saturated with hospitalist staffing companies, making it harder to cut through the noise and connect with health system buyers and physician recruits. With a new CEO at the helm, it […]

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Better Medicare Alliance Protects Health Insurance for 18 Million American Seniors

This case study was originally published on APCO Worldwide. Health is Personal, not Politics American seniors have a choice for their health insurance. They can use a government administered program (Medicare), or a program administered by insurance companies, but paid for by the government (Medicare Advantage). Even though Medicare Advantage delivers better outcomes and offers […]

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Fred Hutchinson Cancer Research Center Cure HIV Awareness Event: From One to Many

Challenge Few people associate Fred Hutch Cancer Research Center (Fred Hutch) with HIV research due to the word “cancer” in the organization’s name. Additionally, a recent state-wide poll conducted by leading researchers at FM3 shows that only 40 percent of the population consider HIV as a significant health threat – many believing that current medicine […]

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Find the AAAnswers

WCG overview An abdominal aortic aneurysm (AAA) is a balloon-like bulge in the body’s main artery that can burst unexpectedly often with fatal consequences. As the third-leading cause of sudden death in men over 60, AAA often has no symptoms and only 10-25 percent of people will survive if their aneurysm ruptures Never heard of […]

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