Greentarget Seizing Competitive Advantage through Innovation RBC Global Asset Management Situation To expand its asset management business in the U.S., RBC Global Asset Management crafted an original and inventive strategy for attracting assets to several of its smaller, high performing mutual funds by providing advisors and other intermediaries with high-level service and an innovative pricing […]

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Embassy Suites Hotels Hijacks Consumer Passions To Cultivate Online Community

Challenge In 2010, Embassy Suites Hotels had conducted a highly successful sweepstakes program on Facebook, increasing its fan base from 3,000 to 34,000. To keep the momentum going, Emanate was tasked with creating a meaningful brand engagement opportunity to excite current FB fans and attract new ones. Creative Solution The team hijacked consumers’ passionate fandom […]

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Sleepy’s Makes for Interesting Bedfellows

Crenshaw Communications We dream “big ideas” for the largest retailer of mattresses and sleep products in the U.S. With 700 stores and a strong online presence, Sleepy’s seeks to be synonomous with a good night’s sleep. To that end, Crenshaw Communications builds positive visibility and reinforces brand identity through traditional and social media that differentiate […]

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Launching a Tourist Attraction – The Titanic Museum

The Titanic Museum Attraction brought Ackermann aboard to develop a publicity campaign that dominated regional media attention Issue The Titanic Museum Attraction hired Ackermann to manage all aspects of public relations for the grand opening and launch. We were tasked with creating a message consistent with the museum’s philosophy of “honoring and respecting those who […]

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