Greentarget Seizing Competitive Advantage through Innovation RBC Global Asset Management Situation To expand its asset management business in the U.S., RBC Global Asset Management crafted an original and inventive strategy for attracting assets to several of its smaller, high performing mutual funds by providing advisors and other intermediaries with high-level service and an innovative pricing […]

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Embassy Suites Hotels Hijacks Consumer Passions To Cultivate Online Community

Challenge In 2010, Embassy Suites Hotels had conducted a highly successful sweepstakes program on Facebook, increasing its fan base from 3,000 to 34,000. To keep the momentum going, Emanate was tasked with creating a meaningful brand engagement opportunity to excite current FB fans and attract new ones. Creative Solution The team hijacked consumers’ passionate fandom […]

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Sleepy’s Makes for Interesting Bedfellows

Crenshaw Communications We dream “big ideas” for the largest retailer of mattresses and sleep products in the U.S. With 700 stores and a strong online presence, Sleepy’s seeks to be synonomous with a good night’s sleep. To that end, Crenshaw Communications builds positive visibility and reinforces brand identity through traditional and social media that differentiate […]

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Launching a Tourist Attraction – The Titanic Museum

The Titanic Museum Attraction brought Ackermann aboard to develop a publicity campaign that dominated regional media attention Issue The Titanic Museum Attraction hired Ackermann to manage all aspects of public relations for the grand opening and launch. We were tasked with creating a message consistent with the museum’s philosophy of “honoring and respecting those who […]

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USAGE Survey: Taking on America’s Number One Killer with Makovsky

PROJECT OVERVIEW If you knew a medicine could save your life, what would stop you from taking it? This was the unsolved question Kowa Pharmaceuticals America (Kowa) and Eli Lilly and Company (Lilly) set out to answer with USAGE—Understanding Statin use in America and Gaps in Education, the largest cholesterol survey of more than 10,100 […]

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Green Mountain Roasters Fair Trade Certified with Cone Communications

Situation Analysis Purchasing Fair Trade Certified ™ coffee means a better cup of coffee for you, and a better life for farmers. It is a seemingly simple message that has proven difficult to translate to an American audience living so far away from the coffee farmers their purchases affect. With consumer awareness of fair trade […]

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LSU Health Baton Rouge & Our Lady of the Lake: More Ways to Care with ReviveHealth

Overview In the wake of health care reform and changing models of health care in Louisiana, Our Lady of the Lake (OLOL) Regional Medical Center and Louisiana State University wanted to ensure a smooth transition when a long-planned public-private collaborative shifted the operation of LSU’s Baton Rouge-based academic medical program and its network of clinics […]

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T.G.I.Friday’s “The Last Friday” with Peppercomm

It is the End of Days. Or so the end of the Mayan calendar portended in December 2012. How does one prepare for Armageddon?  For the Peppercomm team working with T.G.I. Friday’s, the answer was simple: what other way to spend your last few hours on earth than to party like there’s no tomorrow? The […]

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