Three Kings Day Media Event at Disneyland Resort with VPE

 Situation As the Disneyland Resort’s Hispanic agency of record, VPE was tasked with generating media interest that strengthens the park’s standing as a prime destination for Hispanic families. In 2011, the park established a Three Kings Day (Día de los Reyes Magos) week-end long event, a highly popular Hispanic holiday held annually in early January. […]

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Fighting HIV through R&B

Agouron/Pfizer with Chandler Chicco Overview Created as a partnership between Agouron/Pfizer Inc. and Tony Wafford, community advisory board chair for the HIV Prevention Trials Network in Los Angeles – Fighting HIV through R&B was a novel testing program that offered free R&B concert tickets for individuals who got tested for HIV. Tickets were donated to […]

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