2009 Internation CES Social Media Campaign

2009 International CES with Waggener Edstrom Overview More than four decades old, CES is the pre-eminent consumer electronics event. CES reaches across global markets, connects the industry and enables companies to show the latest wares across a vast spectrum of electronic devices. At the 2009 International CES, attendees were bombarded with the latest and greatest […]

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Find the AAAnswers

WCG overview An abdominal aortic aneurysm (AAA) is a balloon-like bulge in the body’s main artery that can burst unexpectedly often with fatal consequences. As the third-leading cause of sudden death in men over 60, AAA often has no symptoms and only 10-25 percent of people will survive if their aneurysm ruptures Never heard of […]

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What Is The True Reach Of Public Relations?

Ogilvy sparks conversation with the ok2talk campaign and generates real impact with 61,000 “get help” page click-throughs. The dialogue contributes to the healing of a nation, and marks a new age of social influence for the public relations industry.   The Challenge On December 14, 2012, 20-year-old Adam Lanza took the lives of 20 children and […]

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Public Relations Can Energize the World

Weber Shandwick was called upon to assist the United Nations in persuading governments and large businesses to take action assisting the developing world with sustainable energy sources.   The Challenge When it comes to energy, there are two different worlds: the world of the energy haves, and the one of the energy have-nots. In the […]

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The Heart Truth Campaign

National Heart, Lung, and Blood Institute (NHLBI) with Ogilvy Public Relations How do you get women across the United States to care about something they always thought was a man’s disease? Challenge: Heart disease is the #1 killer of women. But in a 2000 survey, only 34 percent of women knew this fact. Even though […]

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