PR Council Introduces Hyper Island 

We are pleased to announce our latest learning and development program — Hyper Island — to the PR Council. This year, the PR Council is focusing on introducing trainings to facilitate forward-thinking agency leadership, build digital expertise and strengthen technological know-how. You can look forward to seeing more opportunities for agency-focused trainings soon.

Hyper Island is a two-day program piloting in New York on September 14, 2016.

SEPTEMBER 2016  (Registration opening soon)


Does your agency’s culture facilitate creativity and entrepreneurial thinking?  Does your talent have the environment necessary to launch the next blockbuster client campaign?  Does your leadership have the “Silicon Valley” mindset to avoid bureaucratic pitfalls in innovation and future proofing?  If so, this training is not for your firm.


This course is intended for agency leaders craving the tools they need to empower creative teams and agencies in the 21st century. Attendees inspired by Steve Jobs, Mark Zuckerberg, Evan Spiegel, Ginni Rometty and Sergey Brin will love this course.  Leaders who have not heard of the aforementioned Silicon Valley culture icons NEED this course.


The success of this course takes form in a mindset shift, enabling attendees to learn new ways to think digitally, collaborate and the importance of being agile and nimble in this industry.  Attendees will have a transformation of priorities from:

Consumer to Empowered users

Self-reported insights to Behavior/data mining

Clients Campaigns to Client Journeys (real-time)

Immediate results to Learnings

Perfection fixation to Being done

Rooted beliefs to  Real needs

First Moment of Truth to Social Moment of Truth

Sales-distribution-led to People-led

Executing for clients to Partner Collaboration


Christina Grafstein

Manager, Member Engagement