What do Beyoncé, Donald Trump and Kim Kardashian all have in common? No, it’s not a trick question. Love them or loathe them, they’ve each created a strong personal brand for themselves. When their names are mentioned you immediately conjure up an image of what they stand for.
Today, whether you’re working in a corporate environment or an entrepreneur looking to grow your business, the need to create a unique voice and build a solid reputation in today’s hyper competitive market is crucial.
Gary Vaynerchuck, serial entrepreneur, investor and public speaker, says:
“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game. You can’t hide anything, and more importantly, you’ve got to be out there at some level.”
So many of my clients come to me overwhelmed saying: “Marielle, I know I need to get out there in front of my customers but I’ve no idea where to begin.”
This short video outlines five key things to consider when building your personal brand: