About the episode:
What is the secret sauce to fostering a culture of creativity and passion for the work? Dale Bornstein, CEO of M Booth, walks the walk when it comes to balancing the needs of an agency’s talent with the needs of the business. Listen as she describes how she’s helped create an environment where people show up to do their best work every single day.
M Booth CEO Dale Bornstein is a passionate and accomplished integrated marketing specialist. With over 30 years of experience building brands, leading transformational change and driving business growth, Dale is known as a “big idea” person with an instinct for connecting talent and ideas leading to agency innovation and winning connections between brands and consumers.
After a 25+ year career at Ketchum, Dale took the reins of M Booth six years ago, and led the firm’s drive to integration and expansion, deepening and building new capabilities and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition, revenue growth and industry recognition as one of the top three Agencies of the Decade. Recently, the firm entered the healthcare sector with the acquisition of Health Unlimited US and rebranded it as M Booth Health.
Dale believes that people who live inspiring lives do inspiring work. This philosophy is at the core of M Booth’s employee-centric culture, where staff are encouraged to pursue their passions and apply that inspiration to driving client success. She is a tireless culture-bearer fostering a creative, entrepreneurial, fun and rewarding work environment that has been recognized multiple times as one of the industry’s “Best Places to Work” and “Best Mid-Sized Agencies.”
Dale serves on the board of directors for Dress for Success, a global non-profit that empowers women to achieve economic independence, and PR Council, an industry association representing more than 100 agencies. She’s been a key member of the Strategic Advisory Council for the Department of Communications at Cornell University, her alma mater, since its inception in 2005.
Dale was most recently named to the Innovator 25 list and also named to a leading industry Top 50 Power List five times over the last five years. M Booth has won over 50 industry awards since she joined the agency. In 2018, Dale was honored by the Plank Center for Leadership in Public Relations for her commitment to mentoring and inducted into PR Week’s Hall of Femme. She was also named an Outstanding Alumni in 2013 by her college at Cornell and earned the Department of Communication’s Outstanding Service Award in 2016.
About the Host:
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
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