About the episode:
What is the secret sauce to fostering a culture of creativity and passion for the work? Dale Bornstein, CEO of M Booth, walks the walk when it comes to balancing the needs of an agency’s talent with the needs of the business. Listen as she describes how she’s helped create an environment where people show up to do their best work every single day.
M Booth CEO Dale Bornstein is a passionate and accomplished integrated marketing specialist. With over 30 years of experience building brands, leading transformational change and driving business growth, Dale is known as a “big idea” person with an instinct for connecting talent and ideas leading to agency innovation and winning connections between brands and consumers.
After a 25+ year career at Ketchum, Dale took the reins of M Booth and led the firm’s drive to towards integration and expansion, deepening and building new capabilities and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition and revenue growth.
Dale believes that people who live inspiring lives do inspiring work. This philosophy is at the core of M Booth’s employee-centric culture, where staff are encouraged to pursue their passions and apply that inspiration to driving client success. She is a tireless culture-bearer fostering a creative, entrepreneurial, fun and rewarding work environment that has been recognized multiple times as one of the industry’s “Best Places to Work” and “Best Mid-Sized Agencies.” Dale has been named to PRWeek’s “Power List” twice over the last two years and the agency has won over 40 industry awards since 2015.
Specialties: Integrated Marketing, Digital and Social Marketing, Public Relations, Client Acquisition, Revenue Growth, Cultural Transformation, Creative and Innovative Leadership, Thought Leadership, Research, Insights, Analytics, Entertainment and Sports Marketing, CRM, Paid Media, Social Listening, Content, Design, Senior Counseling Expertise in Food, Health and Wellness, Brand, Corporate, Technology, and Healthcare.
About the Host:
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
For more information or to listen to other episodes of the Agencies of the Future podcast, click here.