About the episode:
Selling the business is a goal for many independent agency owners. In this episode, Alex Halbur, Managing Partner at Prosper Group, an expert consultancy for PR and marketing communications agencies, shares advice on this topic. Alex works exclusively with independent agency owners to ensure their business generates the wealth they need for what’s next. Tune in to hear what agency owners should be thinking about and doing five years before this transition, from solidifying a senior leadership team to creating a focused strategic plan for the organization, talent and clients.
Alex has worked on all sides of the communications business for 20 years. He was a partner of FischerHealth—winner of the Holmes Report’s Health Care Firm of the Year and PRWeek’s Creative Agency of the Year. He sold the firm to Omnicom and completed a highly successful earn out. Alex is adept at designing and deploying systems that enhance business performance and value. He graduated from the University of Wisconsin with a BS in Business Management.
About the Host:
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
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