In this episode:
Agency leaders need to ask themselves: How do we empower people to excel at their jobs while also allowing them to live the life that they want? In this episode, we hear from Greg Tarmin, EVP – Managing Director at Padilla, about how he managed to keep momentum in his career while balancing being a single father to twins. According to Greg, when agencies make the right moves to support families and work/life balance, they create a culture that keeps their employees committed and engaged.
Greg Tarmin has more than 30 years of award-winning communication and leadership experience on both the client and agency sides of public relations and marketing communications. He serves as an executive vice president as well as the head of Padilla’s New York office, where he oversees staff and business development activities as well as supervises services for a variety of clients including award-winning campaigns for Bayer’s Coppertone, Niagara Conservation and Tru By Hilton. Prior to Padilla, Greg spent 10 years at MSL Worldwide, as well as in-house at American Express where he was part of the team that developed and executed the cause-marketing program Charge Against Hunger addressing the need for hunger relief in the United States.
About the Host:
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
For more information or to listen to other episodes of the Agencies of the Future podcast, click here.