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What is Empathy?

What is Empathy? I was raised in a home, and in a community, where the Golden Rule was important. Those good fundamentals helped set my personal values. Later in my career, as I tried to discern the connection between the people I admired in the workplace, I realized that it came down to empathy.  My […]

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The Power of Purpose

Corporations and their leaders used to be able to put their heads down and hide, but today, consumers, and not just millennials, are demanding that corporations take a stand. Shopping and living values has become a priority, and the expectation extends to business, as well. Growth Opportunities A talent shortage is driving companies to bake […]

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Bad Review, Great Response

We’ve all been there.  You’ve gotten negative feedback or a bad review from a client, and you’re terrified.  Are we going to get fired?  How can we save this relationship?  Can it be salvaged? How did we get here in the first place? It’s a terrible place to be with a client, and those are […]

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Advice for Soon-to-Be Parents and Their Agency Leaders

Agency life is all-consuming. Everyone knows that, and secretly the demands and the busy-ness are part of the appeal, part of what draws us to the profession in the first place. But how do agency life and family life go together without collateral damage? As we consider the Agency of the Future we have to […]

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A Plan to Make Measurement Easier

Why is measurement so hard? Whether we’re talking about communicators, digital marketers or brand marketers, agencies or clients, measurement is an enduring challenge for all. But we can stop the hand-wringing because there are some fundamental ways to make it easier. The biggest enemy to proper measurement isn’t organizational silos or available data – it’s […]

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PR Council Chair Gail Heimann on What it Means to be a ‘Fearless Futurist’

This article originally appeared on PR Week.  Blink. You might have just missed THE NEXT BIG THING. A technology sweeping up gobs and gigs of data and in mere seconds belches out a full-on genius idea. An influencer with outsized sartorial gifts drives millions to buy a product that promises a perfect pout and a […]

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Why Profit Holds the Key to Healthy Client, Talent Relationships

Profit isn’t a dirty word. Pursuing profit doesn’t make you greedy. Managing profitability doesn’t make you a heartless bean counter. Clients and talent demand an agency with staying power, and the only way to deliver that is to run profitable agency-client relationships. But the way you achieve your desired level of profitability depends heavily on […]

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Bullish on Life Sciences, but Contract with Care

Running my PR/IR firm is a little bit like running a fund.  We have a basket of great clients that we serve, and our objective is to enhance their value in the eyes of their stakeholders. LaVoieHealthScience is a highly specialized firm that works predominantly in the life science and medical technology space, a fascinating, […]

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