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What You Need to Know Five Years Before Exiting Your Agency

If an agency owner is in her 60s, whether it’s discussed openly or not, everyone is talking about what’s going to happen when she decides to retire. All of the agency’s employees are concerned about their future, their families, and their salaries. The agency owner is ready to transition to the next phase of life, […]

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Twenty Years of Examining Trust

Edelman began the Trust Barometer studies in the wake of the “Battle for Seattle,” the riots concurrent with the World Trade Organization meetings held there in 1999. During those meetings, protests against globalization, inequality and environmental degradation became the big stories. The dynamic tension between the media trying to cover the riot and the conversation […]

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No More Excuses—D&I Needs to Happen

Why should we as an industry care about Diversity and Inclusion? Referring to the words of Heather Heyer, who was killed in the Charlottesville violence of 2017: “If you’re not outraged, you’re not paying attention.” Diversity and inclusion is both a moral imperative and a business imperative. It is about improving and transforming who we […]

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Important Updates to Privacy Laws Require PR Firms to Take Action Now

The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and subsequently amended in 2018, is continuing to raise questions for businesses operating in California. The law becomes effective January 1, 2020, though it will not be enforced by the California Attorney General’s office until the earlier of six months after […]

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You Can’t Fake Passion and Other Culture Rules

At M Booth, we believe that culture is everything; we strive every day to create a people-first culture; and a nurturing, inclusive and progressive workplace.  Our mantra is Be Inspired, and we work to live it every single day.  We are passionate about culture because we are passionate about our people.  And you can’t fake […]

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What is Empathy?

What is Empathy? I was raised in a home, and in a community, where the Golden Rule was important. Those good fundamentals helped set my personal values. Later in my career, as I tried to discern the connection between the people I admired in the workplace, I realized that it came down to empathy.  My […]

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The Power of Purpose

Corporations and their leaders used to be able to put their heads down and hide, but today, consumers, and not just millennials, are demanding that corporations take a stand. Shopping and living values has become a priority, and the expectation extends to business, as well. Growth Opportunities A talent shortage is driving companies to bake […]

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Bad Review, Great Response

We’ve all been there.  You’ve gotten negative feedback or a bad review from a client, and you’re terrified.  Are we going to get fired?  How can we save this relationship?  Can it be salvaged? How did we get here in the first place? It’s a terrible place to be with a client, and those are […]

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