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Stepping out of the Whirlwind to Plan Your Agency’s Future

Being comfortable in the agency business is a recipe for failure. This is especially true if you run the business.  If you’re not looking 5-10 years ahead, well, good luck to you. With a clear eye toward the future, Saxum recently began a significant transformation.  It involves moving mountains, wildly important goals, and a life-changing […]

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AOF Episode 3: Agencies Need Wildly Important Goals with Renzi Stone

In this episode: We all know that in client service businesses, the urgent often overrides the important, especially when it comes to being focused on your agency’s growth and development. In this episode, Renzi Stone, Chairman and CEO of Saxum, shares why he and his leadership team set a Wildly Important Goal (or WIG) and […]

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PR That Values Principles, Not Just Profit

This blog is part of “Agencies of the Future,” the PR Council’s initiative to help Members future-proof and grow their agencies. It was also recorded as an episode on the Agencies in the Future podcast. Listen to it here.  By Aaron Kwittken, Global Chairman and CEO, KWT Global and President, Americas, ICCO Public relations rarely […]

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AOF Episode 1: Becoming a Fearless Futurist with Gail Heimann

In this episode: In our debut episode of the Agencies of the Future Podcast, we speak with Gail Heimann, President of Weber Shandwick and the new PR Council Board Chair. In this episode, Gail discusses “PR’s Need for Fearless Futurists.”  Learn how PR pros should be fearlessly embracing and inventing what’s new while thoughtfully applying earned […]

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Agency Leaders Share their Actions to Create Gender Equality

Saying we believe in equal opportunity for all is easy enough to do, but any respected PR practitioner will tell you that change only happens when our actions align with our words. For International Women’s Day (IWD), we’re spotlighting some of our agency leaders, who are marrying their words and actions to achieve equality for […]

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Rick French (right) with Charles Upchurch (left) of FWV and Dak Prescott, Quarterback of the Dallas Cowboys pose at the NFL Experience.

Super Bowl LIII Beyond the Game – Rick French, Chairman and CEO of French West Vaughan calls the platform a boon for Marketers

  Whether or not you had a favorite team playing, you likely watched the game and/or the commercials last night. The Super Bowl is the world’s most watched television event, so it makes sense that it is also one of the biggest brand marketing events of the year. For Rick French, this year marked his […]

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DAVOS Download With Margery Kraus, Founder and Executive Chairman of APCO Worldwide

Margery Kraus just attended her 15th World Economic Forum. We asked her to share event insights that are relevant to our Members today and as they build Agencies of the Future. What keeps you going back to Davos year after year? The three days of the World Economic Forum provide a full view into what the […]

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Client Termination Clauses Warrant Focus During Negotiations

Scope and pricing tend to be the biggest negotiations in a new client relationship, but agencies can protect themselves by paying more attention to termination clauses. With the growth in project assignments (versus AOR retainer agreements) and/or billing hourly, client termination periods – sometimes called “out clauses” or wrap-up of services – are an important […]

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