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A Plan to Make Measurement Easier

Why is measurement so hard? Whether we’re talking about communicators, digital marketers or brand marketers, agencies or clients, measurement is an enduring challenge for all. But we can stop the hand-wringing because there are some fundamental ways to make it easier. The biggest enemy to proper measurement isn’t organizational silos or available data – it’s […]

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PR Council Chair Gail Heimann on What it Means to be a ‘Fearless Futurist’

This article originally appeared on PR Week.  Blink. You might have just missed THE NEXT BIG THING. A technology sweeping up gobs and gigs of data and in mere seconds belches out a full-on genius idea. An influencer with outsized sartorial gifts drives millions to buy a product that promises a perfect pout and a […]

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Why Profit Holds the Key to Healthy Client, Talent Relationships

Profit isn’t a dirty word. Pursuing profit doesn’t make you greedy. Managing profitability doesn’t make you a heartless bean counter. Clients and talent demand an agency with staying power, and the only way to deliver that is to run profitable agency-client relationships. But the way you achieve your desired level of profitability depends heavily on […]

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Bullish on Life Sciences, but Contract with Care

Running my PR/IR firm is a little bit like running a fund.  We have a basket of great clients that we serve, and our objective is to enhance their value in the eyes of their stakeholders. LaVoieHealthScience is a highly specialized firm that works predominantly in the life science and medical technology space, a fascinating, […]

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Stepping out of the Whirlwind to Plan Your Agency’s Future

Being comfortable in the agency business is a recipe for failure. This is especially true if you run the business.  If you’re not looking 5-10 years ahead, well, good luck to you. With a clear eye toward the future, Saxum recently began a significant transformation.  It involves moving mountains, wildly important goals, and a life-changing […]

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AOF Episode 3: Agencies Need Wildly Important Goals with Renzi Stone

In this episode: We all know that in client service businesses, the urgent often overrides the important, especially when it comes to being focused on your agency’s growth and development. In this episode, Renzi Stone, Chairman and CEO of Saxum, shares why he and his leadership team set a Wildly Important Goal (or WIG) and […]

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PR That Values Principles, Not Just Profit

This blog is part of “Agencies of the Future,” the PR Council’s initiative to help Members future-proof and grow their agencies. It was also recorded as an episode on the Agencies in the Future podcast. Listen to it here.  By Aaron Kwittken, Global Chairman and CEO, KWT Global and President, Americas, ICCO Public relations rarely […]

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AOF Episode 1: Becoming a Fearless Futurist with Gail Heimann

In this episode: In our debut episode of the Agencies of the Future Podcast, we speak with Gail Heimann, President of Weber Shandwick and the new PR Council Board Chair. In this episode, Gail discusses “PR’s Need for Fearless Futurists.”  Learn how PR pros should be fearlessly embracing and inventing what’s new while thoughtfully applying earned […]

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