What do Beyoncé, Donald Trump and Kim Kardashian all have in common? No, it’s not a trick question. Love them or loathe them, they’ve each created a strong personal brand for themselves. When their names are mentioned you immediately conjure up an image of what they stand for.
Are you ready for the Fourth Industrial Revolution? Described as the fusion of technologies that blur the lines between the physical, digital, and biological spheres, it was the major focus of this year’s World Economic Forum at Davos. Ketchum’s North American CEO, Barri Rafferty attended the Forum and today she shares her top six takeaways that she believes will impact communicators.