Episode 33: The Tweet That Killed A Career (Featuring Dwayna Haley)

About the Episode

Just how powerful is social media today? A former NASA intern recently found out for herself. Dwayna Haley joins us on The SHEQUALITY Podcast today and gives her thoughts on personal social media censorship. Is it okay to share whatever you want online or should you tone it down when it comes to public platforms?

Key Takeaways

Your words have power on social media and are tangible. Your opinion extremely expressed may have real-world consequences among and beyond your followers.
Instead of using words you’d have to bleep out on television, use alternative ways to express your excitement or frustration.
As an employee of any company, you need to learn how to thread the needle on social media between your first amendment rights AND your employers’ policies.
We can all learn from how Taylor Swift conducts herself on social media.
Diversity in the room will make us all better at our communication roles in talking with the increasingly diverse American audience.
The art of hustle is real.

Resources

About Dwayna

For over 10 years, Dwayna has led public relations and marketing campaigns for Fortune 500 brands. She’s currently Causing Good Trouble as a Vice President at Porter Novelli leading integrated communications strategy for corporate and consumer clients. Currently, she leads the largest business sector of the agency’s anchor, global account: Bayer Crop Science. In addition, she leverages her extensive background in the consumer to build out strategy and activation for Chico’s FAS, Inc. brands White House Black Market and Soma, Alvin Ailey American Dance Theater, Discover DeKalb and more. In 2018, she was appointed to represent Porter Novelli on the inaugural PR Council Next Board an assembly of rising leaders connected to bring next-generation thinking to current industry challenges and strategic undertakings. She’s also been inducted into the 2018 class of PRWeek’s 40 under 40.

About the host:

lee

Lee Caraher, CEO of Double Forte, a national PR & Digital Communications Firm, is on the PR Council’s Board of Directors.

An acclaimed communication strategist, she’s known for her practical solutions to big problems. She founded Double Forte in 2002, after learning the ropes at The Weber Group, MSL/LA, and WeberShandwick, she also served 5 years as VP, Communications & Customer Service at SEGA. She founded Double Forte in 2002 and hasn’t looked back since.

Lee’s the author of two business leadership books, Millennials & Management and The Boomerang Principle. She is also the host of the career advice podcast MillennialMinded.