About the Episode

Today we’re re-casting Dale Bornstein’s awesome episode from earlier this year. Dale shares so many stories from her own career about what works and what doesn’t and how to get past conscious and unconscious gender bias in the workplace.  We first recorded this episode on the International Day of the Women – what we hoped was a watershed moment towards a more equitable workplace for all women. Well, 7 months later with countless #MeToo and #TimesUp episodes, a contentious and controversial confirmation for Justice Kavanaugh, and now at least 103 women elected to the House of Representatives (84 was the previous high, and 2 races with women in them have yet to be called), it looks like that watershed moment, will extend for a while longer.  

About Dale

dale_crop Headshot 11-2018

Dale Bornstein is CEO of M Booth, a fast-growing marketing communications agency that’s known to zig when others zag. Dale is passionate about a people-first approach to agency life and client partnerships. She rallies her team with the mantra Be Inspired because those who lead the most inspired lives, do the most inspired work. Recognized consistently as a best place to work, M Booth is a culture that runs on inspiration and innovation and that makes a real difference for employees and clients.

Key Takeaways

  • SHEQUALITY is really “he” and “she” quality.
  • Women need to brag more to get what they deserve. Women need to bring confidence to every table. We should celebrate our wins and let other people celebrate with us.
  • Today, there is much more permission and empowerment for women to lead by example.
  • Bulletproof yourself from girl mishegas.
  • Soft skills are important. Women’s attributes are leadership attributes of our future.
  • The collision of technology and content creative will continue to drive a modernization of marketing.
  • The most important asset you have is your personal brand. Treat it well.
  • Hire for attitude, teach for skill.


About the host:


Lee Caraher, CEO of Double Forte, a national PR & Digital Communications Firm, is on the PR Council’s Board of Directors.  

An acclaimed communication strategist, she’s known for her practical solutions to big problems. She founded Double Forte in 2002, after learning the ropes at The Weber Group, MSL/LA, and WeberShandwick, she also served 5 years as VP, Communications & Customer Service at SEGA. She founded Double Forte in 2002 and hasn’t looked back since.

Lee’s the author of two business leadership books, Millennials & Management and The Boomerang Principle. She is also the host of the career advice podcast MillennialMinded.

Listen to episodes:

Episode 1: Renee Wilson, President, PR Council 

Episode 2: Anne Green, President/CEO, CooperKatz & Company

Episode 3: Sandra Fathi, President and Founder of Affect

Episode 4: Gail Heimann, President of Weber Shandwick 

Episode 5: Dale Bornstein, CEO, M Booth 

Episode 6: Karen van Bergen, CEO, Omnicom Public Relations Group 

Episode 7: Jennifer Cohan, President, New York, Edelman

Episode 8: Kimberly Eberl, CEO and Founder, Motion PR

Episode 9: Maureen Lippe, Founder & CEO, Lipper Taylor 

Episode 10: Julie Batliner, President, Carmichael Lynch

Episode 11: Virginia Devlin, Founder & President, Current Marketing

Episode 12: Soon Mee Kim, EVP & Global Diversity and Inclusion Leader, Porter Novelli

Episode 13: Heidi Hovland, CEO, DeVries Global

Episode 14: Barbara Bates, Global CEO, Hotwire

Episode 15: Maggie Zeman, SVP & GM New York, Double Forte

Episode 16: Sabrina Horn, Senior Advisor, Finn Partners

Episode 17: Tanya Meck, Partner and Managing Director, Global Strategy Group

Episode 18: Elise Mitchell, Founder & Chairman, Mitchell Communications Group

Episode 19: Heather Kernahan, President, North America, Hotwire

Episode 20: Helen Shelton, Senior Partner, Finn Partners

Episode 21: Tina McCorkindale, President & CEO, Institute for Public Relations

Episode 22: Erin Jordan, Senior Account Director, Walker Sands Communications

Episode 23: Barri Rafferty, CEO, Ketchum

Episode 24: Cortney Stapleton, Partner & Professional Services Practice Leader, Bliss Integrated Communication

Episode 25: Lisa Hannum, President & CEO, Beehive Strategic Communication

Episode 26: Jennifer Hawkins, President, Founder & CEO of Hawkins International Public Relations

Episode 27: Bill Orr, Chief Strategy Officer, Double Forte

Episode 28: Melissa Waggener Zorkin, CEO & President, WE Communications

Episode 29: Kim Sample, President, PR Council

Episode 30: Amy Binder, Founder & CEO, RF|Binder Partners Inc.

Episode 31: 4 Things You Can Do To Create The Career you Want (Best of SHEQUALITY)

Episode 32: What Can You Do to Take Control of Your Career (Best of SHEQUALITY)

Episode 33: Dwayna Haley, Vice President, Porter Novelli

Episode 34: Don’t Lose Your Relevancy (Featuring Bee Brown)

Episode 35: The Captain Goes Crazy (Featuring Annie Scranton)

Episode 36: Happy Anniversary #MeToo (Featuring Matt Harrington)

Episode 37: Woke at Work (Featuring Donna LaVoie)

Episode 38: Debunking the Billy Graham Rule (Featuring Sandra Fathi)

Episode 39: Women Need to Brag More to Get What They Deserve (Feat. Dale Bornstein

Stay tuned for episodes from

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