About the Episode

Today we’re re-casting Dale Bornstein’s awesome episode from earlier this year. Dale shares so many stories from her own career about what works and what doesn’t and how to get past conscious and unconscious gender bias in the workplace.  We first recorded this episode on the International Day of the Women – what we hoped was a watershed moment towards a more equitable workplace for all women. Well, 7 months later with countless #MeToo and #TimesUp episodes, a contentious and controversial confirmation for Justice Kavanaugh, and now at least 103 women elected to the House of Representatives (84 was the previous high, and 2 races with women in them have yet to be called), it looks like that watershed moment, will extend for a while longer.  

About Dale

dale_crop Headshot 11-2018

M Booth CEO Dale Bornstein is a passionate and accomplished integrated marketing specialist. With over 30 years of experience building brands, leading transformational change and driving business growth, Dale is known as a “big idea” person with an instinct for connecting talent and ideas leading to agency innovation and winning connections between brands and consumers.
After a 25+ year career at Ketchum, Dale took the reins of M Booth six years ago, and led the firm’s drive to integration and expansion, deepening and building new capabilities and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition, revenue growth and industry recognition as one of the top three Agencies of the Decade. Recently, the firm entered the healthcare sector with the acquisition of Health Unlimited US and rebranded it as M Booth Health.

Dale believes that people who live inspiring lives do inspiring work. This philosophy is at the core of M Booth’s employee-centric culture, where staff are encouraged to pursue their passions and apply that inspiration to driving client success. She is a tireless culture-bearer fostering a creative, entrepreneurial, fun and rewarding work environment that has been recognized multiple times as one of the industry’s “Best Places to Work” and “Best Mid-Sized Agencies.”

Dale serves on the board of directors for Dress for Success, a global non-profit that empowers women to achieve economic independence, and PR Council, an industry association representing more than 100 agencies. She’s been a key member of the Strategic Advisory Council for the Department of Communications at Cornell University, her alma mater, since its inception in 2005.

Dale was most recently named to the Innovator 25 list and also named to a leading industry Top 50 Power List five times over the last five years. M Booth has won over 50 industry awards since she joined the agency. In 2018, Dale was honored by the Plank Center for Leadership in Public Relations for her commitment to mentoring and inducted into PR Week’s Hall of Femme. She was also named an Outstanding Alumni in 2013 by her college at Cornell and earned the Department of Communication’s Outstanding Service Award in 2016.

Key Takeaways

  • SHEQUALITY is really “he” and “she” quality.
  • Women need to brag more to get what they deserve. Women need to bring confidence to every table. We should celebrate our wins and let other people celebrate with us.
  • Today, there is much more permission and empowerment for women to lead by example.
  • Bulletproof yourself from girl mishegas.
  • Soft skills are important. Women’s attributes are leadership attributes of our future.
  • The collision of technology and content creative will continue to drive a modernization of marketing.
  • The most important asset you have is your personal brand. Treat it well.
  • Hire for attitude, teach for skill.


About the host:


Lee Caraher, CEO of Double Forte, a national PR & Digital Communications Firm, is on the PR Council’s Board of Directors.  

An acclaimed communication strategist, she’s known for her practical solutions to big problems. She founded Double Forte in 2002, after learning the ropes at The Weber Group, MSL/LA, and WeberShandwick, she also served 5 years as VP, Communications & Customer Service at SEGA. She founded Double Forte in 2002 and hasn’t looked back since.

Lee’s the author of two business leadership books, Millennials & Management and The Boomerang Principle. She is also the host of the career advice podcast MillennialMinded.

Listen to episodes:

Episode 1: Renee Wilson, President, PR Council 

Episode 2: Anne Green, President/CEO, CooperKatz & Company

Episode 3: Sandra Fathi, President and Founder of Affect

Episode 4: Gail Heimann, President of Weber Shandwick 

Episode 5: Dale Bornstein, CEO, M Booth 

Episode 6: Karen van Bergen, CEO, Omnicom Public Relations Group 

Episode 7: Jennifer Cohan, President, New York, Edelman

Episode 8: Kimberly Eberl, CEO and Founder, Motion PR

Episode 9: Maureen Lippe, Founder & CEO, Lipper Taylor 

Episode 10: Julie Batliner, President, Carmichael Lynch

Episode 11: Virginia Devlin, Founder & President, Current Marketing

Episode 12: Soon Mee Kim, EVP & Global Diversity and Inclusion Leader, Porter Novelli

Episode 13: Heidi Hovland, CEO, DeVries Global

Episode 14: Barbara Bates, Global CEO, Hotwire

Episode 15: Maggie Zeman, SVP & GM New York, Double Forte

Episode 16: Sabrina Horn, Senior Advisor, Finn Partners

Episode 17: Tanya Meck, Partner and Managing Director, Global Strategy Group

Episode 18: Elise Mitchell, Founder & Chairman, Mitchell Communications Group

Episode 19: Heather Kernahan, President, North America, Hotwire

Episode 20: Helen Shelton, Senior Partner, Finn Partners

Episode 21: Tina McCorkindale, President & CEO, Institute for Public Relations

Episode 22: Erin Jordan, Senior Account Director, Walker Sands Communications

Episode 23: Barri Rafferty, CEO, Ketchum

Episode 24: Cortney Stapleton, Partner & Professional Services Practice Leader, Bliss Integrated Communication

Episode 25: Lisa Hannum, President & CEO, Beehive Strategic Communication

Episode 26: Jennifer Hawkins, President, Founder & CEO of Hawkins International Public Relations

Episode 27: Bill Orr, Chief Strategy Officer, Double Forte

Episode 28: Melissa Waggener Zorkin, CEO & President, WE Communications

Episode 29: Kim Sample, President, PR Council

Episode 30: Amy Binder, Founder & CEO, RF|Binder Partners Inc.

Episode 31: 4 Things You Can Do To Create The Career you Want (Best of SHEQUALITY)

Episode 32: What Can You Do to Take Control of Your Career (Best of SHEQUALITY)

Episode 33: Dwayna Haley, Vice President, Porter Novelli

Episode 34: Don’t Lose Your Relevancy (Featuring Bee Brown)

Episode 35: The Captain Goes Crazy (Featuring Annie Scranton)

Episode 36: Happy Anniversary #MeToo (Featuring Matt Harrington)

Episode 37: Woke at Work (Featuring Donna LaVoie)

Episode 38: Debunking the Billy Graham Rule (Featuring Sandra Fathi)

Episode 39: Women Need to Brag More to Get What They Deserve (Feat. Dale Bornstein

Stay tuned for episodes from

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