After a long career at Edelman and a short stint at Waypoint Partners, Julianna Richter, CEO of Ogilvy PR, saw the opportunity to rebuild a brand famous for big creative that delivered bigger results as too good to pass up. Working alongside a new global CEO, she and the rest of the leadership team are reimagining and rebuilding the Ogilvy brand for what clients need today. Listen in to learn about the work she and the team are doing and how it has already paid off with big wins from Coca-Cola and FEMA.
About Julianna Richter:
A 20-year industry veteran, Julianna is a strategic communications and business operations leader who has worked with start-ups and Fortune 500 companies in the CPG, health and technology sectors. Her expertise includes brand positioning and product PR; corporate communications and corporate reputation; media relations and influence, and crisis communications. Julianna advises companies on harnessing communications to drive reputation, business growth and transformation, working with c-suite leaders to deliver business results.
Prior to joining Ogilvy, Julianna held various executive leadership positions including Chief Operating Officer of Edelman U.S. where she was responsible for client strategy, strategic planning and innovation, business development and marketing and diversity and inclusion. Julianna also led Edelman’s Global Client Management function where she enabled the strategic growth of the firm’s largest global clients. She has managed several complex change management programs with a focus on building capabilities and a culture of innovation for competitive advantage. Julianna was named PR Week Champion of PR and PRWeek 40 Under 40 and is a Board advisor to several digital media and technology start-ups.
About the Host:
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.