As a millennial in the communications field, I know how much every brand, organization and corporation wants to get inside […]
I had the pleasure of attending the Shorty Awards, honoring the best content creators and producers on social media, for the first time. I was excited to check out the latest in digital and technology. I thought I was the perfect target – a millennial who grew up in the digital age – until I realized there is so much more out there than I even l am even familiar with. Read more.
Fred Cook, CEO of Golin, was recently invited to be part of the 60th session of the Commission on the Status of Women at the United Nations, which is responsible for important advances in equality for women and girls. He introduce a panel showcasing companies that are creating new economic opportunities for women around the world that improve the environment. Read more.
So what’s in a tweet? Just ask Weight Watchers. Entertainment powerhouse Oprah Winfrey tweeted a video last week in which she said she lost 26 pounds thanks to the firm’s weight loss program. Its stock skyrocketed, ending the day up 20% at $13.29 a share. Mind you, she also benefited dearly, as a 6.4-million company shareholder.
What this tells us though, is that a mere 140 characters (although best practice tells you the most effective tweets are under 90 characters) can have tremendous impact. Especially if it gets the “Oprah boost.” More.
Are you ready for the Fourth Industrial Revolution? Described as the fusion of technologies that blur the lines between the physical, digital, and biological spheres, it was the major focus of this year’s World Economic Forum at Davos. Ketchum’s North American CEO, Barri Rafferty attended the Forum and today she shares her top six takeaways that she believes will impact communicators.