WELL DUH, PR IS PERSONAL

Obviously the P in PR stands for public, but in today’s business environment a better fit might be personal. While […]

ARE YOU AN ORDER TAKER?

If you take your client at her word, pore over her data, then create and implement a strategic plan based […]

5 TIPS ON CREATING A PERSONAL BRAND


What do Beyoncé, Donald Trump and Kim Kardashian all have in common? No, it’s not a trick question. Love them or loathe them, they’ve each created a strong personal brand for themselves. When their names are mentioned you immediately conjure up an image of what they stand for.