Are you ready for the Fourth Industrial Revolution? Described as the fusion of technologies that blur the lines between the physical, digital, and biological spheres, it was the major focus of this year’s World Economic Forum at Davos. Ketchum’s North American CEO, Barri Rafferty attended the Forum and today she shares her top six takeaways that she believes will impact communicators.
The EgoSystem: It’s Not You, It’s Them
The PR Genome Education Series is an important part of the PR Council’s plan to keep members and clients apprised […]
A Fond Farewell to a True Leader
Kathy did more with less than most mortals could. She steered an industry for more than a decade with equal amounts of creativity, strength, conviction, duct tape and chewing gum. She monitored brewing existential threats—regulations, recessions, disruptive technology and the like—while pulling the right levers internally to help more than 100 competitive PR firms find common ground.
CES supports 2016 Communications Trends
Coming off of the heels of CES, it’s appropriate to not only take note of the exciting new technology developments […]
Greetings from Renee Wilson – And a preview of 2016 at the PR Council
It is a privilege to write my first post as president of the PR Council. Following in the footsteps of […]
Learn From The Experts: #PRGenome Education Series
We are all well aware of the transition in our industry and the need for integration. I’ll spare you the […]
PR Genome Education Series Kicks off with Brian Solis
Join our FREE webinar on Friday, January 22nd at 12:00pm EST to learn why the future of business is experiential and how to create and cultivate meaningful brand experiences.