Communications in the Fourth Industrial Revolution

Are you ready for the Fourth Industrial Revolution? Described as the fusion of technologies that blur the lines between the physical, digital, and biological spheres, it was the major focus of this year’s World Economic Forum at Davos. Ketchum’s North American CEO, Barri Rafferty attended the Forum and today she shares her top six takeaways that she believes will impact communicators.

A Fond Farewell to a True Leader

Kathy did more with less than most mortals could. She steered an industry for more than a decade with equal amounts of creativity, strength, conviction, duct tape and chewing gum. She monitored brewing existential threats—regulations, recessions, disruptive technology and the like—while pulling the right levers internally to help more than 100 competitive PR firms find common ground.