By Greg Tarmin, EVP – Managing Director, Padilla Agency life is all-consuming. Everyone knows that, and secretly the demands and […]
A Plan to Make Measurement Easier
By Chuck Hemann, Managing Director, Analytics/Head of Digital Analytics, W2O Group Why is measurement so hard? Whether we’re talking about […]
PR Council Chair Gail Heimann on What it Means to be a ‘Fearless Futurist’
By Gail Heimann, President, Weber Shandwick Blink. You might have just missed THE NEXT BIG THING. A technology sweeping up […]
Why Profit Holds the Key to Healthy Client, Talent Relationships
By Aaron Schoenherr, Co-Founder, Greentarget Profit isn’t a dirty word. Pursuing profit doesn’t make you greedy. Managing profitability doesn’t make […]
Bullish on Life Sciences, but Contract with Care
By Donna LaVoie, President & CEO, LaVoieHealthScience Running my PR/IR firm is a little bit like running a fund. We […]
Stepping out of the Whirlwind to Plan Your Agency’s Future
By C. Renzi Stone, CEO, Saxum Being comfortable in the agency business is a recipe for failure. This is especially […]
PR That Values Principles, Not Just Profit
This blog is part of “Agencies of the Future,” the PR Council’s initiative to help Members future-proof and grow their […]
Agency Leaders Share their Actions to Create Gender Equality
Saying we believe in equal opportunity for all is easy enough to do, but any respected PR practitioner will tell […]