Why is measurement so hard? Whether we’re talking about communicators, digital marketers or brand marketers, agencies or clients, measurement is […]
PR Council Chair Gail Heimann on What it Means to be a ‘Fearless Futurist’
By Gail Heimann, President, Weber Shandwick Blink. You might have just missed THE NEXT BIG THING. A technology sweeping up […]
Why Profit Holds the Key to Healthy Client, Talent Relationships
By Aaron Schoenherr, Co-Founder, Greentarget Profit isn’t a dirty word. Pursuing profit doesn’t make you greedy. Managing profitability doesn’t make […]
Bullish on Life Sciences, but Contract with Care
By Donna LaVoie, President & CEO, LaVoieHealthScience Running my PR/IR firm is a little bit like running a fund. We […]
Stepping out of the Whirlwind to Plan Your Agency’s Future
Being comfortable in the agency business is a recipe for failure. This is especially true if you run the business. […]
PR That Values Principles, Not Just Profit
Public relations rarely save lives. In fact, some PR may have ruined some lives. Real heroics are for cardiologists and […]
Agency Leaders Share their Actions to Create Gender Equality
Saying we believe in equal opportunity for all is easy enough to do, but any respected PR practitioner will tell […]
Participate in SHEQUALITY Day of Action for International Women’s Day
Member Agencies are Invited to Join the PR Council’s Social Campaign for International Women’s Day In celebration of International […]