Being comfortable in the agency business is a recipe for failure. This is especially true if you run the business. […]
PR That Values Principles, Not Just Profit
Public relations rarely save lives. In fact, some PR may have ruined some lives. Real heroics are for cardiologists and […]
Agency Leaders Share their Actions to Create Gender Equality
Saying we believe in equal opportunity for all is easy enough to do, but any respected PR practitioner will tell […]
Super Bowl LIII Beyond the Game – Rick French, Chairman and CEO of French West Vaughan calls the platform a boon for Marketers
Whether or not you had a favorite team playing, you likely watched the game and/or the commercials last night. […]
DAVOS Download With Margery Kraus, Founder and Executive Chairman of APCO Worldwide
Margery Kraus just attended her 15th World Economic Forum. We asked her to share event insights that are relevant to our […]
Client Termination Clauses Warrant Focus During Negotiations
Scope and pricing tend to be the biggest negotiations in a new client relationship, but agencies can protect themselves by […]