In the category of agency leaders who do it all and manage to make it look easy Sandra Fathi, President & Founder of Affect, reveals her tricks for balancing a successful agency life alongside a fulfilling family life. She also shares some of her favorite mantras and bets on where the PR business is headed.
About the Host:
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
For more information or to listen to other episodes of the Agencies of the Future podcast, click here.