A rarity in this field, Matt Kucharski has spent his entire career at Padilla, the agency he now leads. Thirty-two years is a long time to observe the evolution and ebbs and flows of a single business and it’s shaped Matt’s view of success. Learn how sustainable and diversified growth protects this agency’s culture, ability to deliver award-winning work and satisfy their holding company.
About Matt Kucharski:
Matt is a seasoned public relations, strategic communication and marketing professional, helping clients across a wide range of industries build, grow and protect their brands and reputations. Throughout his nearly 30 years in the field, he has been a continuous trend watcher, learner, educator and innovator – helping the agency and clients stay ahead of “what’s next.”
He leads a highly talented and experienced leadership team supporting all of Padilla’s offices and brands. In addition, Matt is a sought-after marketing, communication and business counselor with expertise in branding, corporate communication, reputation management, and crisis and critical-issues response.
A highly skilled facilitator with a knack for simplifying the complex, Matt has been the driver behind many of the firm’s strategic initiatives, including its Padilla.Next strategic direction and the creation of Padilla’s Purpose to ActionSM brand and communication planning methodology, which has been successfully executed on hundreds of client engagements.
About the Host:
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
