Data, Digital, and Diversity: The Evolution of the Communications Career

DATA, DIGITAL AND DIVERSITY: THE EVOLUTION OF THE COMMUNICATIONS CAREER

A Communications Week Webinar Sponsored by the PR Council

The public relations landscape has dramatically changed, and the pandemic, anti-racism movement, and political upheaval of the past 18 months have only accelerated the progress. Data and digital capabilities are at the heart of this transformation and savvy firms are delivering an array of solutions powered by data, digital and earned media to reach a multitude of stakeholders. The work, its intended targets, and the talent behind it have never been more diverse.

A strong and urgent push for diversity of all kinds is introducing this exciting profession to many who know little about it other than how it is portrayed in popular media. Participants in this webinar — led by Steve Bauer of FleishmanHillard, Katie Creaser of ICR, Christa Conte of Hotwire Global and Tejas Totade of Ruder Finn — were introduced to real-life work that showcases the diversity inherent in public relations solutions today. Also discussed were the hard and soft skills agencies prize and the creativity and learning opportunities that are attracting new talent.