Leader Exchange: Generative AI

Want to learn how other firms are using AI? Join this session with expert trainer Martin Waxman, who will share the ways agencies are deploying AI tools to improve creativity, manage workflow and increase productivity. He will delve into the issues and risks including bias, data protection, trust, pricing, and disinformation, as well as strategies to mitigate or manage them. Leaders can ask Martin and peers questions about issues and concerns as they develop and implement their AI strategies. Group size is limited to promote conversation; Chatham House Rule applies.

ABOUT THE EXPERT
Martin WaxmanMartin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital training workshops. He’s a LinkedIn Learning instructor, co-founder of two agencies, and president of a consultancy. He’s also an adjunct professor at the York Schulich School of Business and a member of the Institute for Public Relations Digital Media Research Center and the Future of Marketing Institute.